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Bad Company: Behind the Corporate Mask Paperback – 8 Dec 2001

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Product details

  • Paperback: 199 pages
  • Publisher: House of Stratus; New edition edition (8 Dec. 2001)
  • Language: English
  • ISBN-10: 0755101510
  • ISBN-13: 978-0755101511
  • Product Dimensions: 15.2 x 0.6 x 22.9 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,428,738 in Books (See Top 100 in Books)
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Product description


The most famous corporations in the world recline at their peril on the analyst's couch in Richard Milton's unique book. Providing insights into corporate behaviour and relationships with the public, based on the premise that companies operate from motives of which they are scarcely consciously aware, Milton uses memorable case studies to demonstrate which companies are sick and how they can be treated. Discover the truth about how Coca Cola changed its taste, how McDonalds silenced its critics, how the Secret Service blew its own cover, how Perrier lost its mystique and how Hoover got 'sucked in'. Learn how to diagnose the healthy corporation from the sick with an invaluable points scoring system that will leave you in no doubt as to whom you can trust. Whether you own or work for a Bad Company, or bank on their product, this book is for you.

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Amazon.com: 4.0 out of 5 stars 1 reviews
F. McGillion
4.0 out of 5 starsLooking at Bad Company
19 December 2001 - Published on Amazon.com

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