- Paperback: 199 pages
- Publisher: House of Stratus; New edition edition (8 Dec. 2001)
- Language: English
- ISBN-10: 0755101510
- ISBN-13: 978-0755101511
- Product Dimensions: 15.2 x 0.6 x 22.9 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 1,428,738 in Books (See Top 100 in Books)
Bad Company: Behind the Corporate Mask Paperback – 8 Dec 2001
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The most famous corporations in the world recline at their peril on the analyst's couch in Richard Milton's unique book. Providing insights into corporate behaviour and relationships with the public, based on the premise that companies operate from motives of which they are scarcely consciously aware, Milton uses memorable case studies to demonstrate which companies are sick and how they can be treated. Discover the truth about how Coca Cola changed its taste, how McDonalds silenced its critics, how the Secret Service blew its own cover, how Perrier lost its mystique and how Hoover got 'sucked in'. Learn how to diagnose the healthy corporation from the sick with an invaluable points scoring system that will leave you in no doubt as to whom you can trust. Whether you own or work for a Bad Company, or bank on their product, this book is for you.
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Most helpful customer reviews on Amazon.com
House of Stratus
ISBN 0 7551 0151 0
Bad Company makes us sit up and think about how and why companies perform as they do. The book reads like a thriller in which the major characters are Plcs, and has everything the thriller reader could want, and then some.
Whether it's explaining how Shell incongruously dumped its corporate image, how Coca Cola soured its taste, or how, despite the evidence staring them in the face, company executives implement changes that lead to predictable slides in sales, Bad Company addresses most of the things we thought companies did, and many that didn't even cross our minds.
Through example, anecdote, analogy, and sheer good journalistic reporting, Mr Milton takes us on a tour of the corporate vista, and shows us precisely how it looks close up. In some respects the book reminds you of the writings of the archetypal corporate knocker, Ralph Nader. However, emphasis aside, the difference between the two is in the deftness of touch Milton has, and the sheer originality of the material he cites.
As a former company executive myself, I cannot recommend this book highly enough. It's interesting, surprising, and, most important of all, true. Qualities that enable us, not only to enjoy a rattling good read, but also to spot the tell tale signs of a heading-for-bad company too.