The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Hardcover – 2 Jun 2009
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
"BusinessWeek"'s best innovation book of the year A "Fast Company" best business book of the year The ("London") "Times" business creativity book of the year "A must read for younger generation managers." -"BusinessWeek" "Roam shows that even the most analytical right-brainers can work better by thinking visually." -"Newsweek" "[Roam] shows you how to create simple drawings...that are simple but effective tools in breaking down complex notions and letting you share an idea across cultures and levels of expertise with aplomb." -"Fast Company" "As painful as it is for any writer to admit, a picture "is" worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking." -Daniel H. Pink, author of "A Whole New Mind" "Inspiring! It teaches you a new way of thinking in a few hours-what more could you ask from a book?" -Dan Heath, author of "Made to Stick" "This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways." -Temple Grandin, author of "Thinking in Pictures" "If you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics...Dan Roam is the first visual consultant for the customer. And the message sticks." -Roger Black, Media design leader, author of "Websites That Work" "Simplicity. This is Dan Roam's message in "The Back of the Napkin." We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings-executed while the audience watches-c --This text refers to the Paperback edition.
About the Author
Dan Roam is the president of Digital Roam Inc., a consultancy firm that helps businesses solve complex problems. His clients include Google, eBay, HBO, and News Corp. He lectures around the world and lives in San Francisco.
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
I consider myself to be not very good at creating pictures for either solving problems or communicating solutions. I was disappointed that the book wasn't aimed more at helping people like me who understand the principles but have trouble applying those concepts.
I am going to use it on some of my clients to see if it makes a difference to my own delivery and support. Great book.
a) How to break down a problem into 6 different aspects, which is actually what our brains do anyway: what/who, how much (how many), where, when, how and, last of all, why;
b) How you can draw a different picture for each aspect, namely a portrait, chart, map, timeline, flowchart and multivariable plot;
c) How you can draw a picture in different ways: Simple vs Elaborate, Qualitative vs quantitative, Vision vs execution, Individual vs compare and Deltas vs as-is situation (SQVID)
I still have to apply these tools in practice, and it may not actually be as easy as it seems to change my current drawing habits, but I do think it will lead me to draw a wider variety of pictures than I was drawing before. I also discovered the website [...], which is worth taking a look at.
However, the simple concepts and frameworks in the book really improved my skills with noticable results straight away.
I'm making all of my team read the book now!
Buy it, read it, use it. (wish I could have drawn this for you!)
Scenarios where various approaches should be used aren't well enough explained, particularly the nuances of which variety of his varIous SQVIDs should be used.
Frustrating as it does feel like there is something useful that I'm missing out on.
Shortly after starting to read this book, I managed to sketch out a solution to a client issue and everyone understood what I wanted them to. That was just because the book encouraged me to try it out and it was before I really understood the framework and toolkit.
It's written well and now I've finished it, I cannot wait for a new problem to arise that I can solve with pictures.
Most Recent Customer Reviews
Nice book about how to think about using pictures to present date, convey ideas and ultimately solve problems. Simple easy style of writing makes this a great book yo readPublished 23 months ago by S J McGinness
I thought this book was easy to read and follow. The examples are interesting and the ideas and concepts can be used in many areas. Read morePublished on 25 Feb. 2014 by A. Glover
The image scans are terrible quality and you will not be able to read them properly on any device. I immediately tried to get a refund.Published on 16 Nov. 2013 by trenchantly
Initially I was disappointed with my purchase - the text is quite small and its a slow starting book. Read morePublished on 18 Oct. 2013 by Gareth Gadd
A great book well worth a read for people who mneed to present complex information in an engaging way !Published on 19 Aug. 2013 by Gerry J
More than I expected in terms of detail, a bit complicated here and there compared to other similar books. But well worth the money.Published on 8 Jan. 2013 by MikeC
Excellent, simple, clever and most helpful to help others catching and memorize.
To be also recommended to teachers, students.... and so many more.