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Safety Warning
Consuming anywhere above 3g (3000mg) of choline per day can result in mild side effects such as reduced appetitie, diarrhoea and nausea.

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Product Description

Choline Bitartrate is an essential nutrient, generally grouped as a B vitamin, which helps to improve cognitive function and aids fat metabolism. If you're struggling to concentrate or playing a sport that requires a high level of skill, it would be worth considering Choline Bitartrate. It can also be useful for extreme endurance athletes such as marathon runners as it improves endurance. Choline is part of the B-complex vitamin family. It is used by nerve cells to manufacture a chemical called acetylcholine, which effectively allows cells to communicate with each other. Without acetylcholine we are effectively useless as the brain has no way of communicating with the body. Where to find Choline Bitartrate: Choline is produced by the body naturally. However, because it is 'essential', we should ensure that choline is consumed regularly as either part of our diet or through supplementation. Foods high in choline include egg yolks, meat, spinach, cauliflower, cabbage, lettuce, nuts, grains, wheat germ and legumes. Bitartrate is synthesised with choline to ensure optimal absorption within the human body. Choline Bitartrate can also be referred to as: Choline, Phosphatidylcholine, Phosphatidylcholine Bitartrate, Choline Bitartrate Powder, Choline Powder.

IMPROVED COGNITIVE FUNCTION: Choline accelerates the synthesis of acetylcholine; an important neurotransmitter which effectively enables us to think and act. As we grow older, our ability to think and act is reduced by up to 70%, which scientists believe is down to a reduction in chemical signals as a result of reduced acetylcholine. It therefore stands to reason that supplementing with choline will result in increased levels of acetylcholine, thereby slowing down the effects of aging such as memory loss. To this extent it is believed that choline bitartrate could be useful in the treatment of Parkinson's, Alzheimer's, Tardive Dyskinesia and depression.

SUPPORTING LIVER HEALTH: A recent study found that people with low choline levels often had increased levels of fat within the liver; known as 'fatty infiltration'. This can ultimately result in liver dysfunction, so choline could prove extremely effective for a wide range of liver disorders. These disorders include alcohol and drug related liver damage, cirrhosis and hepatitis.

LOWERING CHOLESTEROL: Research has shown that choline helps prevent cholesterol from attaching to cell walls, ensuring that blood is able to flow through arteries efficiently. One study in particular showed that those supplementing with choline reduced 'bad' cholesterol levels by 33% and increased 'good' cholesterol (HDL: High-Density Lipoprotein) by 46%.

INCREASE ENDURANCE/STAMINA: It has been shown that low choline levels correlate strongly with the fatigue, slow reaction times and sometimes deliriousness that come with endurance events. Scientists believe this is because low levels of choline result in low levels of acetylcholine. When acetylcholine is not available we are unable to think or act to full capacity, which explains why during endurance events our reaction times gradually slow and we become more and more tired. It also explains our inability to think and function properly immediately after gruelling events such as marathons and triathlons. It is important to note that significant decreases in blood choline levels only occur after around 2 hours of constant exercise, or in general running terms, after about 16 miles or so. Based on this, choline has no performance benefits for anybody who does not train or compete in real endurance events such as the marathon. Bodybuilders, sprinters and rugby players for example will see no real physical benefits from supplementing with choline, however there are of course the health benefits associated with this product. If you are a marathon runner, or endurance athlete then choline could certainly be what you are looking for to give you 'the edge'. A recent trial involved 10 athletes running a 20 mile course. The results showed that on average the athletes were 5 minutes faster when they supplemented with choline both before and during the race, as opposed to not at all.


Other B Vitamins combine well with Choline, these include inositol, folic acid, pyridoxine and cobalamin.

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