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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, email, and More Hardcover – 20 Feb 2012

4.0 out of 5 stars 4 customer reviews

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  • The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, email, and More
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  • The Google Checklist: Marketing Edition 2016: SEO, Web Design, Paid Advertising, Social Media, PR.
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  • 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (20 Feb. 2012)
  • Language: English
  • ISBN-10: 1118167767
  • ISBN-13: 978-1118167762
  • Product Dimensions: 16 x 2.3 x 23.6 cm
  • Average Customer Review: 4.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 552,082 in Books (See Top 100 in Books)
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Product description

From the Back Cover

Be the best! Drive revenue with proven B2B social media strategies

With social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy–in from the C–suite. The B2B Social Media Book will teach you how to:

  • Build your own social media lead–generation strategy, based on a simple five–step methodology
  • Create content for all parts of the B2B social media lead–generation process, from ebooks that rock to tweets that drive traffic
  • Connect offline lead–generation methods, such as trade shows, with social media tools to amplify lead–generation results
  • Overcome roadblocks that derail your B2B social media strategies and tactics

Through examples and case studies, along–side proven methodologies, The B2B Social Media Book gives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.

About the Author

Kipp Bodnar is an Inbound Marketing Strategist at Hubspot, the inbound marketing software leader. He leads HubSpot′s inbound marketing content team focusing on top–of–the–funnel lead generation. He is cofounder of SocialMediaB2B.com, the leading online resource for social media′s impact on B2B marketing.

Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. With more than twenty years′ marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of SocialMediaB2B.com.



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Amazon.com: 4.1 out of 5 stars 29 reviews
5.0 out of 5 starsGreat resource for B2B lead generation and lead nurturing
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