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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World by [Zagula, Matt, Kennedy, Dan S.]
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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World Kindle Edition

4.8 out of 5 stars 4 customer reviews

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Length: 290 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product details

  • Format: Kindle Edition
  • File Size: 8368 KB
  • Print Length: 290 pages
  • Publisher: Entrepreneur Press; 1 edition (12 July 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B008V72EJE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #200,214 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
In today's business climate you have a simple choice: continue the way you're going now and HOPE for the best... or...
apply principles that will turn your business into a money making fortress.

Look, here is the thing: these days everyone has access to good marketing info. So it is NOT and advantage any more.

We've reached a time when Goliath beats David mercilessly - because David doesn't have his slingshot any more. How to avoid this? One word: customers will buy from you when they trust you.

Take back the slingshot and make more money than you've ever done before - with this powerful, no nonsense, no crap, NO BS guide.
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Format: Paperback Verified Purchase
Great read, entertaining and more importantly very informative. No silver bullets on offer, just strategies that will allow you to develop a business that will be able to handle any shocks that come alone, that will not find itself in a constant chase to the bottom in relation to price and will last the course.
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Format: Kindle Edition Verified Purchase
It lives up to its name. There's so much information even though the book isn't huge. I feel that once you know this stuff, it's quite easy to apply.
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Format: Paperback Verified Purchase
Dan Kennedy certainly knows his stuff. I was hooked on every word, because it all makes complete sense. Read it fast first, then read it slowly so I could add my 'post its' to it for quick reference. Excellent for anyone selling something, but wanting to avoid being seen as a salesperson.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.4 out of 5 stars 37 reviews
5 of 5 people found the following review helpful
1.0 out of 5 stars Do not buy this garbage. End the cycle. 2 Mar. 2016
By STEVEN M HALEY - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This line on the first page tells you everything you need to know about this book -- "You may skip over this chapter if you are NOT interested in getting rich. Chapter 2 begins on page 13." If you don't find this to be an idiotic and manipulative sales technique, then you should buy more of the products he is using this book to sell. It is the epitome of the high pressure sales techniques I was trying to learn how to avoid. As a former active duty military officer, trust was the currency of leadership, and this person knows nothing about it. The entire book sells himself rather than knowledge. The nice thing about the kindle is being able to highlight. I normally spend my time highlighting good points by authors. This time I spent it highlighting every time he wrote something that sounded overly salesman-ish and reduced my trust in him as an authority - the exact opposite of what he was theoretically trying to teach me to do. I ended up reading it only to discover the tricks that charlatans like him (and Donald Trump whom he holds on a pedestal) use to "sell trust" rather "earn trust" so that I can more easily compete against them.

The best thing I got out of this book was sitting around drinking and reading passages aloud with friends laughing about how outdated and infantile it is.

That being said, I am still personally ashamed to have contributed whatever share of $9.99 these guys got out of it.
11 of 11 people found the following review helpful
3.0 out of 5 stars Not bad 27 Oct. 2012
By Michael C. Podlesny - Published on Amazon.com
Format: Paperback Verified Purchase
Great detail of stats for direct mail, but the book lacks elsewhere. Did not walk away feeling like I learned much about building trust relationships with customers.
2 of 2 people found the following review helpful
5.0 out of 5 stars I enjoy and own many of the No B.S. series of books 9 Sept. 2014
By David Matthews - Published on Amazon.com
Format: Paperback Verified Purchase
I'm into Dan Kennedy's work, I know it's one view on Marketing, but I do enjoy most of the materials and information that I read. Anytime that you read a book like this you should understand it's not a complete work, it's more of a broad overview to concepts. There is always a course at a higher cost for gaining more knowledge if that's what you want to do. This applies to many of these types of Marketing and Business books.
1 of 1 people found the following review helpful
5.0 out of 5 stars Trust is absolutely essential in business 25 July 2014
By K. M. - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I have not yet finished this book, but I have already gleaned from it some essential concepts that I am glad I understand now. Trust in the business world is hard to gain and easy to lose, and lack of it can ruin a business. I wouldn't want to start a business without reading this book. This is a must-read book for any entrepreneur. whether he or she is a seasoned veteran in the business world or just starting out.
22 of 24 people found the following review helpful
5.0 out of 5 stars Dan Kennedy's best work yet 23 July 2012
By J. Jones - Published on Amazon.com
Format: Paperback Verified Purchase
I receive this book on Thursday, started reading on Friday and finished it Sunday afternoon; I couldn't put it down. I've read most of Dan's books and think this is one of, if not THE best one he's done. Matt Zagula's real world examples and strategies help tremendously. I have six pages of Action Item notes. I got more out of this book than I did the $10,000 Trust Based Marketing Workshop of Dan & Matt's I attended, and that was very good. This book is GREAT!

I HIGHLY recommend this book to anyone where increased trust will help you grow your businesses successfully (that's EVERYONE).
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