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Her latest book takes a look at the consequences of gender balance at home. Late Love:Mating in Maturity (Motivational Press, 2018) or Late-Love.co
Avivah blogs at Harvard Business Review (https://hbr.org/search?term=avivah+wittenberg-cox) and has several best-selling books, including: Seven Steps to Leading Gender-Balanced Businesses (Harvard Business Review, 2014), How Women Mean Business, A Step by Step Guide to Profiting from Gender Balanced Business (Wiley 2010), and Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution (Wiley 2008). This last won the prestigious Manpower Business Book of the Year award and was identified by The Conference Board as a business book of the year.
She speaks widely at leadership conferences and events across the globe, is a certified coach and is the Founder and Honorary President of the European Professional Women's Network. She has been recognised by ELLE Magazine as one of the TOP 40 Women Leading Change.
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As a gender expert, Avivah Wittenberg-Cox frames her reflections in the context of an unprecedented, millennial shift in gender relations. As women’s educational, social and economic empowerment increases, they continue to demand more for the world – and from it. This is true both at home and at work. Settling for anything less than mutually supportive, seductive and stretching relationships is so yesterday. As the number of late leavers and lovers swells, their thirst for more is redefining what relationships look like in a greying, gender-balanced world. And it looks pretty good. Many women, and a minority of men, are deciding that ‘adequate’ marriages are inadequate.
They are driving an explosion of ‘grey’ divorce and remarriage in the over-50s. With children departing into their own journeys and ever-longer lives stretching out ahead, more mature adults are leaping, unconventionally and aspirationally, at a last chance at love. Most of the existing literature discourages them. The dominant mantra of books, counsellors and media is that ‘staying together’ is the superior, admirable choice. They insist that romantic dreams of great sex and soul mates are the Disney-esque yearnings of the naively immature.
This book argues the contrary. Great relationships are not only attainable; they are a natural and admirable goal for aging humans. And if your current mate isn’t interested in working with you to craft an ever-deeper and finer partnership, then it may be your mate that requires changing – not your dreams. As a gender expert, Avivah Wittenberg-Cox frames her reflections in the context of an unprecedented, millennial shift in gender relations. As women’s educational, social and economic empowerment increases, they continue to demand more for the world – and from it. This is true both at home and at work. Settling for anything less than mutually supportive, seductive and stretching relationships is so yesterday. As the number of late leavers and lovers swells, their thirst for more is redefining what relationships look like in a greying, gender-balanced world. And it looks pretty good.
Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool—yet too many companies still struggle with an outdated and ineffective imbalance of genders, across all levels, functions, and geographies.
Now, Avivah Wittenberg-Cox brings a practical, seasoned voice to the problem of gender imbalance in business, laying out proven actions designed to make gender balance a sustainable reality. Wittenberg-Cox, CEO of the consultancy 20-first, has worked with some of the world’s largest and most reputable firms to deliver the benefits of balance. In this HBR Single ebook, she outlines what companies need to do to bring about real change. Beyond the usual well-intentioned but often ineffective mentoring and networking programs for women, the author argues that building gender balance is a twenty-first century management and leadership skill. Bringing a business into successful gender balance requires leaders who have a strategic understanding of the considerable economic benefits that lie untapped in the female population—in their roles both as customers and as talent—and the competencies needed to work across genders.
It’s time for businesses to tap into 100% of the talent pool and connect with 100% of the market—both male and female. Wittenberg-Cox tells us how and why gender balance needs to happen now—and how to achieve it.
HBR Singles provide brief yet potent business ideas, in digital form, for today’s thinking professional.
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.
The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.