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The Automatic Customer: Creating a Subscription Business in Any Industry Paperback – 5 Feb 2015

4.5 out of 5 stars 33 customer reviews

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  • Oversubscribed: How to Get People Lining Up to Do Business with You
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Product details

  • Paperback: 224 pages
  • Publisher: Portfolio Penguin (5 Feb. 2015)
  • Language: English
  • ISBN-10: 0241185017
  • ISBN-13: 978-0241185018
  • Product Dimensions: 15.3 x 1.6 x 23.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Bestsellers Rank: 106,645 in Books (See Top 100 in Books)

Product Description

Review

Read, apply and watch your bank deposits grow every month (Chris Guillebeau, bestselling author of The $100 Startup)

If you have a business, or are thinking about starting one, this book will be the best investment you've ever made (Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big) --This text refers to the Audio CD edition.

About the Author

John Warrillow, the author of Built to Sell, is the founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.


Customer Reviews

4.5 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
At first i thought this would be one of those "wanna be books" who have a great title and fail to deliver on content. I was wrong. I read this book cover to cover, and each time my brain was working, i understood new concepts, and even after being an entrepeneur for over a decade, i still learned new things. I would recommend this book for everyone. The book is so well organized and written, super professional, 100% must have, must read! Thank You John for the great work and book ;)
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Format: Kindle Edition Verified Purchase
A primer on subscription based models. This book really does open your mind to the oppurtunities that are available and helps clarify the pitfalls and advantages in delveing into this profitable market.
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Format: Paperback Verified Purchase
This book is short and concise, but packed full of useful information. Very little space is wasted!

I already knew much of what is described in the first half of the book, but it did manage to pull together the disparate ideas and pieces of information that I have learned elsewhere into a cohesive description that made a lot of sense. The second half of the book was full of new concepts and pieces of mathematics I hadn't considered before, so there was plenty to learn. it provides several examples of different kinds of subscription models, along with notes about what kind of community each model serves best, and any drawbacks with applying that particular kind of model.

Definitely worth reading if you are considering a business proposition with recurring subscription payments.
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Format: Paperback Verified Purchase
Read this book! My business is already on a subscription basis (marketing monthly retainer) but this opened my eyes to so many opportunities for my clients, and ways of developing my own business and expanding.

Some other have complained about the series of examples, but I thought these were a great way of showing how to use the subscription principles and where this is working in other businesses at the moment.

It's a fairly short book - I read it in about 4-5 hours, so if you have a quiet Sunday one week do yourself a favour and read this book!
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Format: Paperback Verified Purchase
Very average book.

Lots of examples of subscription businesses but very little practical advice or systems to use. Took nothing away from it except the evidence of subscriptions are useful. Might be helpful for someone else but being so gym owner it wasnto great.

Skipped a lot of pages because there would be pages just full of stories sometimes.
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Format: Paperback Verified Purchase
A pretty poor regurgitation of common sense concepts written by someone who seems to have little industry experience. A couple of formulas for calculating profitability. Not helpful if you want to actually implement a subscription model.
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Format: Paperback
I enjoyed reading the book. As an owner of few businesses, it certainly woke me up. By the way this is a must read for every entrepreneur over the age of 50 if you dont want to be a perpetual slave in your own business. I recommend it
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Format: Kindle Edition Verified Purchase
Excellent book with plenty of ideas for businesses who are looking for continuity income.
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