- Paperback: 224 pages
- Publisher: Portfolio Penguin (5 Feb. 2015)
- Language: English
- ISBN-10: 0241185017
- ISBN-13: 978-0241185018
- Product Dimensions: 15.3 x 1.6 x 23.4 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (33 customer reviews)
- Amazon Bestsellers Rank: 106,645 in Books (See Top 100 in Books)
The Automatic Customer: Creating a Subscription Business in Any Industry Paperback – 5 Feb 2015
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Read, apply and watch your bank deposits grow every month (Chris Guillebeau, bestselling author of The $100 Startup)
If you have a business, or are thinking about starting one, this book will be the best investment you've ever made (Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big) --This text refers to the Audio CD edition.
About the Author
John Warrillow, the author of Built to Sell, is the founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.
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Top Customer Reviews
I already knew much of what is described in the first half of the book, but it did manage to pull together the disparate ideas and pieces of information that I have learned elsewhere into a cohesive description that made a lot of sense. The second half of the book was full of new concepts and pieces of mathematics I hadn't considered before, so there was plenty to learn. it provides several examples of different kinds of subscription models, along with notes about what kind of community each model serves best, and any drawbacks with applying that particular kind of model.
Definitely worth reading if you are considering a business proposition with recurring subscription payments.
Some other have complained about the series of examples, but I thought these were a great way of showing how to use the subscription principles and where this is working in other businesses at the moment.
It's a fairly short book - I read it in about 4-5 hours, so if you have a quiet Sunday one week do yourself a favour and read this book!
Lots of examples of subscription businesses but very little practical advice or systems to use. Took nothing away from it except the evidence of subscriptions are useful. Might be helpful for someone else but being so gym owner it wasnto great.
Skipped a lot of pages because there would be pages just full of stories sometimes.
Most Recent Customer Reviews
I really enjoyed reading this book, it solidified some of my thinking and gave me new insight into the practicalities behind successful subscription businesses.Published 1 month ago by John Kelly
The book covers the basics of subscription businesses.
Not so much practical advice I would say. Read more
Outstanding book and one of the best I have read this year.Published 1 month ago by Mr Neil T Foley
Absolutely fantastic. Great business book to get the creative juices going. On my shelf I put it next to Jay Abraham writingsPublished 2 months ago by Amazon Customer
Every business owner needs to read this book. Very intuitive and idea rich text for any entrepreneur that is looking for a positive cash flow businessPublished 3 months ago by Nicky Sehgal