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The Author's Guide to Publishing and Marketing Paperback – 22 Jan 2009


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Product Description

About the Author

Tim Ward is the author of several books, most recently Savage Breast (O Books). John Hunt is the founder and director of O Books Publishing.

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Amazon.com: HASH(0x8b459198) out of 5 stars 3 reviews
HASH(0x8b808750) out of 5 stars Calling all authors; past, present and future 15 May 2014
By suzanne ruthven - Published on Amazon.com
Format: Paperback
Suzanne Ruthven – author, editor and publisher
It’s not often that a creative writing book starts with … “If you haven’t already started writing, and are expecting you book to sell, think twice about the effort you’ll need to put into marketing, and whether you have the time for it.” This is typical of the no-nonsense advice of an author/publisher double-act that gets right down to the realities of getting your work in print and sold. The purpose of the guide is to help new writers make the most of their resources to ‘design, negotiate and carry out a realistic and cost-effective book promotion campaign. And for those who having got a publishing contract, it explains how to include a ‘marketing dimension’ in your book proposal to make it as appealing as possible for prospective publishers, so that they can see the potential of your books.
We also have to learn how to sell ourselves. The Author’s Guide To Publishing & Marketing by Tim Ward and John Hunt is an ideal book to help hone your marketing skills, and lifts the veil on the mysteries of marketing a book in order to get the best results i.e. higher sales figures and an increase in royalties. Perhaps you need to generate more book sales? Or your title has slipped into a black hole on the publisher’s back list. Could your book benefit from a fresh publicity campaign? Are you about to launch a new book and need some advice on the rapidly developing minefield of on-line marketing and social media? Did you know, for example, that around 80% of all sales are through word of mouth? So if your book is a couple of years old, it may have been pushed out of the spotlight by newer titles with more media-savvy authors. The purpose of this guide is to help writers make the most of their resources to design, negotiate and carry out a realistic and cost-effective book promotion campaign both off and on-line. It explains how to develop appealing marketing for those who find their sales aren’t going too well with an existing publisher, or those about to embark on a new publishing campaign — this is the ideal book for you.
1 of 1 people found the following review helpful
HASH(0x8c37faa4) out of 5 stars A comprehensive introduction to the highly competitive and evolving process of transforming manuscripts into books 13 Jun. 2009
By Midwest Book Review - Published on Amazon.com
Format: Paperback
John Hunt is a publisher. Tim Ward is an author. Together they have drawn upon their many years of experience and expertise to collaborate in creating "The Author's Guide To Publishing And Marketing", a comprehensive introduction to the highly competitive and evolving process of transforming manuscripts into books -- and then selling those books to create a profitable business for the publisher and a lucrative income for the author. It should be noted for the novice American writer and aspiring American publisher that the compendium of information, insight, advice is a British publication so some of the specific resources cited are not readily available here -- but their counterparts most certainly are. Organized into four major sections (Getting Published; Marketing the Book; Using the Internet; and Working with the Media), "The Author's Guide To Publishing And Marketing" offers a highly recommended compendium of useable, practical, explanatory information that will be of immense and immediate usefulness to anyone seeking to earn a living by the writing of books and/or establish a profitable business publishing them.
1 of 1 people found the following review helpful
HASH(0x8d3e41a4) out of 5 stars Exceptionally Useful for New Authors Facing the Hard Part of Publishing (Getting Your Book Noticed) 5 Sept. 2010
By Rex - Published on Amazon.com
Format: Paperback
I found this to be an exceptionally useful guide for authors struggling with the hard part of publishing (which, depressingly, is not writing the book, but getting it published and then noticed!). This guide book is succinct and to the point, with lots of great tips for authors trying to get their work publicized. All authors believe that if only their book gets noticed it will sell--they may be right or wrong, but one thing's for sure: with some 400 books published every day in the US, you're not going to make any sales unless you can get your work noticed. This guide book will help you achieve that. Highly recommended. The Author's Guide to Publishing and Marketing
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