The Author's Guide to Publishing and Marketing Paperback – 22 Jan 2009
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About the Author
Tim Ward is the author of several books, most recently Savage Breast (O Books). John Hunt is the founder and director of O Books Publishing.
Most Helpful Customer Reviews on Amazon.com (beta)
It’s not often that a creative writing book starts with … “If you haven’t already started writing, and are expecting you book to sell, think twice about the effort you’ll need to put into marketing, and whether you have the time for it.” This is typical of the no-nonsense advice of an author/publisher double-act that gets right down to the realities of getting your work in print and sold. The purpose of the guide is to help new writers make the most of their resources to ‘design, negotiate and carry out a realistic and cost-effective book promotion campaign. And for those who having got a publishing contract, it explains how to include a ‘marketing dimension’ in your book proposal to make it as appealing as possible for prospective publishers, so that they can see the potential of your books.
We also have to learn how to sell ourselves. The Author’s Guide To Publishing & Marketing by Tim Ward and John Hunt is an ideal book to help hone your marketing skills, and lifts the veil on the mysteries of marketing a book in order to get the best results i.e. higher sales figures and an increase in royalties. Perhaps you need to generate more book sales? Or your title has slipped into a black hole on the publisher’s back list. Could your book benefit from a fresh publicity campaign? Are you about to launch a new book and need some advice on the rapidly developing minefield of on-line marketing and social media? Did you know, for example, that around 80% of all sales are through word of mouth? So if your book is a couple of years old, it may have been pushed out of the spotlight by newer titles with more media-savvy authors. The purpose of this guide is to help writers make the most of their resources to design, negotiate and carry out a realistic and cost-effective book promotion campaign both off and on-line. It explains how to develop appealing marketing for those who find their sales aren’t going too well with an existing publisher, or those about to embark on a new publishing campaign — this is the ideal book for you.