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The Attention Merchants: How Our Time and Attention Are Gathered and Sold Hardcover – 3 Jan 2017

4.5 out of 5 stars 8 customer reviews

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Product details

  • Hardcover: 416 pages
  • Publisher: Atlantic Books; Main edition (3 Jan. 2017)
  • Language: English
  • ISBN-10: 1782394826
  • ISBN-13: 978-1782394822
  • Product Dimensions: 16.4 x 3.5 x 24.1 cm
  • Average Customer Review: 4.5 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: 285,276 in Books (See Top 100 in Books)
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Product description


In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds. The Attention Merchants deserves everyone's attention. -- Nicholas Carr, author of THE SHALLOWS I couldn't put this fascinating book down. Gripping from page one with its insight, vivid writing, and panoramic sweep, [it] is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it. -- Amy Chua, Yale Law Professor and author of BATTLE HYMN OF THE TIGER MOTHER A profoundly important book... Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril. -- James Gleick, author of TIME TRAVEL: A HISTORY The question of how to get people to care about something important to you is central to religion, government, commerce, and the arts. For more than a century, America has experimented with buying and selling this attention, and Wu's history of that experiment is nothing less than a history of the human condition and its discontents. -- Cory Doctorow, BOING BOING [A] startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention * New Republic * Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows. * Kirkus * Illuminating * New York Review of Books * 'Wu is much better than most, partly because he is a sceptic, but mainly because he has narrative flair and an eye for the most telling examples.' * The Sunday Times * 'Wu writes about the uglier consequences of our great migration to the web with the bruised zeal of an ex-millenarian.' * The Times *

About the Author

Tim Wu is an author, policy advocate, and professor at Columbia University. He has been variously named as one of the leaders in science and technology, one of Harvard's 100 most influential graduates and America's 100 Most Influential Lawyers, and in 2014 and 2015 he was named to the "Politico 50." He formerly wrote for Slate, winning the Lowell Thomas Gold medal for Travel Journalism, and is a contributing writer for The New Yorker. In 2015, he was appointed to the Executive Staff of the Office of New York State Attorney General Eric Schneiderman.

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20 February 2017
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