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Attention Economy: Understanding the New Currency of Business Paperback – 23 Jul 2002

3.3 out of 5 stars 4 customer reviews

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Product details

  • Paperback: 272 pages
  • Publisher: Harvard Business Review Press; New Ed edition (23 July 2002)
  • Language: English
  • ISBN-10: 1578518717
  • ISBN-13: 978-1578518715
  • Product Dimensions: 18.9 x 1.7 x 21.6 cm
  • Average Customer Review: 3.2 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 734,978 in Books (See Top 100 in Books)
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Product description

Amazon Review

Welcome to the Attention Economy. If yesterday was the age of information, today is the age of trying to attract or employ the attention necessary to use that information. Indeed, leaders and managers in the business world face this problem daily, constantly seeking to gain the attention of their customers and employees while managing an effective distribution of their own limited supply. "Understanding and managing attention is now the single most important determinant of business success," the authors declare as they examine what attention actually is, how it can be measured, how it is being technologically constructed and protected, and so on. The book contains numerous suggestions on how leaders can manage their own attention and that of their employees more effectively (and how to avoid and treat "info-stress"), but always with an eye on the ultimate goal: affecting the type and amount of attention your customers give you. Already, more money is usually spent on attracting attention to a product than is spent on the product itself. And as our information environment gets increasingly saturated, holding a person's attention becomes an ever more difficult proposition; as the authors suggest, actually paying for someone to receive your information is a realistic prospect in the not-too-distant future. Indeed, the book's final chapter is devoted to what the authors predict will affect attention in the future, and how attention can and will be acquired, monitored and distributed.

The Attention Economy is peppered with anecdotal pull-outs and "overheard" comments--and though intriguing in a random-factoid and zippy-little-quote way, this sideline information doesn't always tie in well with the authors' points and often seems distracting. The book is well written, though, and the authors, both of whom work at the Accenture Institute for Strategic Change, take an informed and well-balanced look at what is perhaps our society's most priceless, ephemeral commodity. --S Ketchum --This text refers to an out of print or unavailable edition of this title.

Review

"Getting the Attention You Need," Davenport and Beck. (August/September 2000); "Putting the Enterprise Into the Enterprise System" (July/August 1998); "Saving ITs Soul" (March/April 1994)

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3.3 out of 5 stars
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on 21 July 2017
Format: Hardcover|Verified Purchase
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on 29 April 2013
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HALL OF FAMETOP 500 REVIEWERVINE VOICEon 10 May 2004
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on 9 January 2002
Format: Hardcover
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 30 reviews
22 people found this helpful.
5.0 out of 5 starsOne of Top 25 Books on Information Fundamentals
on 25 July 2001 - Published on Amazon.com
Format: Hardcover|Verified Purchase
5.0 out of 5 stars21st century currency - attention
on 30 March 2008 - Published on Amazon.com
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5.0 out of 5 starsGreat seller
on 29 September 2016 - Published on Amazon.com
Format: Hardcover|Verified Purchase
6 people found this helpful.
4.0 out of 5 starsA book on attention; written for short attention span readers
on 14 January 2006 - Published on Amazon.com
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