May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts Paperback – 8 Jan 2016
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About the Author
Mish Slade is the founder of a copywriting agency called Mortified Cow, which tells you everything you need to know about her tolerance for stuffy, buttoned-up business writing. She’s likely to throw her laptop through a window if she reads one more mention of “delivering measurable results,” and figured writing this book would be cheaper than buying a replacement. Find out more about Mortified Cow by visiting the website: mortifiedcow.com
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Top customer reviews
Mish uses lots of useful and current examples and goes through why they are bad/good and offers improvements in the case of them being terrible. She goes through each chapter methodically, picking up one aspect that will help contribute to making you a better copywriter.
It's a short book (there's very little needless fluff) but it really does pack a punch.
One type explains the process of putting together a sales letter, advertisement or webpage. It tells you about how to write headlines, bullet points, guarantees and calls to action. It might tell you about the copywriting formulas like AIDA (attention, interest, desire, action) or PAR (problem, agitate, solve).
The other type, like this one, talks to you about writing styles. About keeping whatever you write interesting and easy to read. About using simple words and varying the length of sentences. About putting personality into everything you write.
This book is particularly strong because of the use of plenty of examples of good and bad copy. You can see for yourself the clear difference and it might make you rush off to rework your website.
In no way is this book the complete answer to copywriting. You need to know about the technicalities but you need to write with style as well.
About my book reviews - My goal is to help you to find the best business advice. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.
Paul Simister, business coach
It has pointed out something to me that I already knew intuitively but could never quite put into words. To be a great (copy) writer you need to be human :-) Meaning you need to write with personality in order to not sound like a robot!
Mish herself is the best example for that. Her down to earth, fun, practical way of writing is a breath of fresh air. The examples she gives in this book leave me in awe. I feel totally inspired now to write my own copy. Thank you Mish Slade. You rock!
As a small business owner I couldn't be happier with the contents of "May I have your attention, please?"
Like many, I felt a bit guilty that my business copy didn't always reflect what I knew our true brand was all about, and reading through this book made it crystal clear where I'd gone off course and what I could do about it.
The only criticism I have about this book is that it's so densely packed with inspiring examples and practical advice you really come away with your homework to do! I must admit I felt a bit overwhelmed as well as excited when I got to the end and realised the task ahead of me. The good news is that every small improvement now is a step in the right direction and I know I'll be returning to the book for fresh guidance and inspiration as I improve all my company's written material.
While the book isn’t too long, it covers a great deal. It helps you to write in a way, which connects more with people and makes potential customers realize the value of your product or service, allowing you to command higher rates.
Mish uses real world examples to illustrate her concepts, which gives you a much clearer understanding of them. The best aspect of the book is all the tips and tricks the author gives for writing copy that speaks to your ideal customer. I found chapters, like “Niche it Down”, “Be a Human”, “Find your Personality” and “Show Don’t Tell” to be particularly useful.
It’s definitely a great resource to refer back to when you want to create more fun and personable copy.
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