- Audio Download
- Listening Length: 9 hours and 37 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Audible Studios
- Audible.co.uk Release Date: 11 Jun. 2013
- Language: English
- ASIN: B00DBPYWTG
- Amazon Bestsellers Rank:
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The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future Audio Download – Unabridged
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Top Customer Reviews
My first problem is that I have an aversion to the approach that takes an interesting idea and tries to turn it into a programme or, indeed, a doctrine - so much so that if a young entrepreneur were to tell me that they were starting a new venture and that it was a, like, you know, Athena Doctrine kind of thing? I would be obliged to poke them in the eye. Which would not be very Athena Doctrine of me.
But I have some more grown up quibbles too. My main issue is that I really do not think that it is useful to attach a label of any kind to sets of valuable human characteristics - like empathy, creativity, intuition, adaptability etc. In the case of the 'Athena Doctrine', of course, the label that Gerzema and D'Antonio have attached to these and other valuable characteristics is 'feminine'. Since they themselves argue later in the book that we should attempt take a 'gender neutral' approach to people, it's hard to see why they think that it is useful to say, in effect, that we should all get in touch with our feminine side.
Funnily enough, the authors recount in their introduction how they ran their ideas past a female academic who 'scrunched up her face like a professor listening to a student offering a terrible answer' and concluded, "I object to you calling these things feminine." I'm on her side. But the guys went ahead and did it anyway.Read more ›
'Much studied and much lamented, the alienation of modern life flows, at least in part, from the feeling that we don't know enough about how our world works...we know less and less about how objects are imagined, designed produced, and delivered. The feeling that we are isolated from the origins of things is relieved when we see a cook toss dough into the air at our local pizzeria...' (p 34). I might disagree with the authors' direction from this perspective but the root is right.
They are clearly addicted to the idea of profit. I prefer balance as a goal. Balance as a way of being. 'Creativity and the need for connection' are described as 'two basic human drives.' Here, as in much of the analysis, their disconnection from the real is apparent. We are all different. The urge to compartmentalize should always be resisted. But, like reading a Tory newspaper, I like reading of strange places and where they go.
Actually, if the book did no more than this, I'd have no complaints. In the midst of war and riots, bombings and murders, the despoiling of the environment and the fomenting of super-plagues, a book of heart-warming tales of human goodness from around the world deserves a place on anyone's bookshelf. But Gerzema & D'Antonio (G&DA) go further than this. They have a thesis. Their thesis is that feminine values are replacing masculine values in politics and business, leading to a new way of solving interpersonal problems, organising communities and relating to rivals and customers. Not just a new way, but a BETTER way. One that's more nurturing and cooperative. This, you see, is how the future is going to be. So, if you happen to like crushing your enemies, self-identifying through material possessions and relating to other human beings in the abstract, your days are numbered.Read more ›
This book validates my simple conclusions that such feminine traits do confer something different and beneficial in the whole relationship game. I appreciate in particular the macro, global approach to this idea that the book concentrates upon. Of course this book is related more to the business community, but of course the basic tenets and conclusions are exactly the same as in social situations. I found the book quite revelatory and a fascinating, intriguing read.
Most Recent Customer Reviews
Got half way through it and don't care for it enough to finish it. While many of the international projects or business models were interesting- I didn't agree with their premise... Read morePublished 12 months ago by Ghost of Kai
I am torn, even as I write this review, between my own desire to see the subject of drivers and characteristics of success investigated and categorised, and the sneaking suspicion... Read morePublished 19 months ago by Amazon Customer
I approached this book with an open mind and was intrigued by the idea that if the workplace thought along "feminine" lines it would be a better and more productive place. Read morePublished 19 months ago by Darth Spaniel
A survey of 64,000 people, in thirteen countries (UK, Iceland, Israel, Japan, Columbia, Peru, Kenya, India, China, Sweden Germany, Belgium, Bhutan) found that two-thirds of... Read morePublished 22 months ago by Bruce Lloyd
This is one lovely book, nice quality paper, great quality printing, and I was absolutely hooked by it...couldnt put it down. Read morePublished on 21 Aug. 2014 by S. Hammond
Well, it's not a bad idea. In general, women are more empathetic, sympathetic, considerate and more likely to talk things through than want to dominate everyone else as men usually... Read morePublished on 27 Jun. 2014 by T. S. C.
This is a clever and interesting book that makes a valuable contribution to the vital debate about how we should build the organisations of the future. Read morePublished on 20 May 2014 by J. DOUGLAS
The authors' premise is that the world would be a better place if we all followed more feminine characteristics, such as empathy and avoided overly masculine behaviours such as... Read morePublished on 12 April 2014 by Andrew Dalby
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