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Artful Making: What Managers Need to Know About How Artists Work (Financial Times Prentice Hall Books.) Paperback – 28 April 2003

4.5 4.5 out of 5 stars 15 ratings

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Artful Making offers the first proven, research-based framework for engineering ingenuity and innovation. This book is the result of a multi-year collaboration between Harvard Business School professor Robert Austin and leading theatre director and playwright Lee Devin. Together, they demonstrate striking structural similarities between theatre artistry and production and today's business projects--and show how collaborative artists have mastered the art of delivering innovation "on cue," on immovable deadlines and budgets. These methods are neither mysterious nor flaky: they are rigorous, precise, and--with this book's help--absolutely learnable and reproducible. They rely on cheap and rapid iteration rather than on intensive up-front planning, and with the help of today's enabling technologies, they can be applied in virtually any environment with knowledge-based outputs. Moreover, they provide an overarching framework for leveraging the full benefits of today's leading techniques for promoting flexibility and innovation, from agile development to real options.


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Artful Making offers the first proven, research-based framework for engineering ingenuity and innovation. This book is the result of a multi-year collaboration between Harvard Business School professor Robert Austin and leading theatre director and playwright Lee Devin. Together, they demonstrate striking structural similarities between theatre artistry and production and today's business projects--and show how collaborative artists have mastered the art of delivering innovation "on cue," on immovable deadlines and budgets. These methods are neither mysterious nor flaky: they are rigorous, precise, and--with this book's help--absolutely learnable and reproducible. They rely on cheap and rapid iteration rather than on intensive up-front planning, and with the help of today's enabling technologies, they can be applied in virtually any environment with knowledge-based outputs. Moreover, they provide an overarching framework for leveraging the full benefits of today's leading techniques for promoting flexibility and innovation, from agile development to real options.

About the Author

Rob Austin is Professor of Technology and OperationsManagement at Harvard Business School where his research focuses on the changing nature of work. His experience includes a decade with Ford Motor Company; from 2000 to 2001, while on leave from Harvard, he served as a senior executive for a new division of a leading technology company, helping to establish a new organization and technology platform. He is author of Measuring and Managing Performance in Organizations, and co-author of Creating Business Advantage in the Information Age, and Corporate Information Strategy and Management. A Cutter Technology Council Fellow, Dr. Austin holds a Ph.D. from Carnegie Mellon.

Lee Devin, Professor Emeritus at Swarthmore College and dramaturg for the People’s Light and Theatre Company, has more than 30 years of experience in the theater. He has won prizes and grants for play scripts, librettos, and translations that have been published or performed worldwide. As an Equity actor, his roles have ranged from Malvolio in Twelfth Night to Mitch in A Streetcar Named Desire. He has been a visiting consultant or artist in residence at Columbia University, the Folger Library, Ball State University, the Banff School of the Arts, University of California San Diego, Bucknell University, and the Minnesota Opera. Dr. Devin holds a Ph.D. from Indiana University.

Product details

  • Publisher ‏ : ‎ FT Press; 1st edition (28 April 2003)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 0130086959
  • ISBN-13 ‏ : ‎ 978-0130086952
  • Dimensions ‏ : ‎ 15.24 x 1.35 x 22.86 cm
  • Customer reviews:
    4.5 4.5 out of 5 stars 15 ratings

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Robert D. Austin
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Robert D. Austin is a Professor of Information Systems at the Ivey Business School at Western University, and an affiliated faculty member at Harvard Medical School. Prior to his appointment at Ivey, he was Professor of Innovation and Digital Transformation at Copenhagen Business School (CBS), and, before that, Associate Professor of Technology and Operations Management at the Harvard Business School (HBS). He has taught extensively in Executive Education, and for nearly a decade chaired the HBS executive program for Chief Information Officers (CIOs). His research focuses on management of innovation processes, especially in creative companies. Professor Austin has published many articles in academic and professional venues, such as Harvard Business Review, Information Systems Research, Management Science, MIT Sloan Management Review, Organization Science, and the Wall Street Journal. His is also the author of nine books, all available on Amazon. He's also had extensive experience as a manager, as Dean of the Faculty of Business at the University of New Brunswick, Fredericton, as CEO of the largest executive education provider in northern Europe (now called CBS Executive), as chief operations executive for a new business incubated by a major tech company, and at at Ford Motor Company.

Customer reviews

4.5 out of 5 stars
15 global ratings

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Michael Balle
5.0 out of 5 stars Overwhelming insight: must read!
Reviewed in the United States on 14 February 2010
This is one of the most insightful business books i've ever read. Most management books are about, well, management: how do you control individuals so that they toe the line, follow the rules and do what they're told and, somehow... get results. We can all feel that having an army of human robots doing their paperwork somehow isn't conducive to great business prowesses. This book explores the true nature of thinking outside the box, without falling into the trap of lala-land. Key concepts of ITERATIONS (learning by doing), EDGE (stretching ourselves out of the comfort zone), RELEASE (liberating intuition within a set process, such as actor's interpretation of written lines), and ENSEMBLE (building a coherent whole by capitalizing on individual's individuality) offer a framework for a different, dynamic, management. fter a second reading, I find myself mulling about many of this book's ideas, and how they apply to everyday management situations. Certainly a must read for anyone in the business field.
Ronald Pihlgren
4.0 out of 5 stars Artful vs. Industrial
Reviewed in the United States on 26 November 2007
This book talks about what it terms Artful Making in comparison with what it terms Industrial Making. In the industrial making world, products are planned before their made. In the artful making world, products are allowed to emerge. The authors make the point that if you don't know exactly what you're going to build, the Artful approach makes more sense. In order to be successful, you need to drastically lower the cost of iterating (i.e., trying new stuff).

That sounds a lot like agile development and the authors draw on examples from that community (along with the theater community, Deming, and other examples that are from the emergent rather than planned side of the fence) to make their case.

The points made in this book resontated with me but I've been in many situations where the culture will be a barrier to implementing these ideas. The question I had after reading this book was how to get from where most of the organizations I've been exposed to are to the state this book proposes?
Nat Man
5.0 out of 5 stars A must-read for teams wanting to enhance innovation and retain quality
Reviewed in the United States on 9 August 2011
I recommend this book to everyone involved in making both physical and things and especially knowledge-based work such as software engineering.

At the outset, I opened the book expecting some encouragement for software development managers like me to be a little more... theatrical in the way we approach projects. I was a little concerned that the single focus
on one theatre group would wear little thin. But the authors draw on a rich seam of of other sources, introduce well-reasoned arguments and examples, and show both the limitations of their approach and counter-arguments. I'm convinced, more.than ever, that we need to learn a lot about artful making as the knowledge revolution progresses. Just need to work on the rest of my team... or should I say "cast"?
Bas Vodde
3.0 out of 5 stars Worth reading, though not as good as measuring.
Reviewed in the United States on 20 December 2006
I've had very great expectations about this book. This was mainly because of Rob Austin's genius earlier work (measuring and managing performance). Unfortunately, even though the book was quite book, I found myself disappointed. This book was not as good as the measuring and managing one.

Artful making is making a comparison between several different ways of creating products and divides them into industrial and artful. Examples of artful making in the book are theatre production and also agile software development. Then from that perspective, the book looks at several aspects of artful making and tries to describe qualities about artful making that can help managers create such an environment. The book describes these qualities in rather abstract terms and names them release, ensemble, collaboration and play.

Personally I felt the comparison in the book was a too big simplification. Of course, theatre production and software development can learn from each other, but still in the end of the book, I was not really convinced that they are artful making while the other product creating methods are industrial making. The book takes then a lot of (interesting) examples from e.g. Apollo flights and puts them in the category artful, though to me some of the comparisons were not clear or obvious at all.

All in all, I DID enjoy the book and found it useful reading. I've rated it 3 stars because I would rate "measuring and managing" as 5 stars and this is book was clearly not as good. 3 starts, in this case, does mean that the book is still a recommended reading and it does provide interesting insights and stories.
J. Rasmusson
5.0 out of 5 stars A book every business manager should read
Reviewed in the United States on 9 July 2013
In 2006 I met Kent Beck at a conference and asked him how XP could work at startups. He said read 'Artful Making' and I wasn't disappointed. Software delivery and creative endevors like putting on plays have a lot in common.

Both have hard deadlines.
Both have fixed budgets.
And both are highly dependendant on the actors they get.

This book is written for software managers to show how other industries manage the creative process, yet still deliver a great product within these constraints. This is one of my favorite Agile books, and the foreword by Eric Schmidt of Google alone is worth the read.