- Paperback: 272 pages
- Publisher: AMACOM (1 Jan. 2014)
- Language: English
- ISBN-10: 0814433324
- ISBN-13: 978-0814433324
- Product Dimensions: 15.2 x 1.9 x 23.1 cm
- Amazon Bestsellers Rank: 1,116,549 in Books (See Top 100 in Books)
- See Complete Table of Contents
The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Agency/Distributed) Paperback – 1 Jan 2014
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."..provides readers a practical guide with a detailed methodology for growing sales and expanding their customer base using social media." "--Examiner.com"
..".provides readers a practical guide with a detailed methodology for growing sales and expanding their customer base using social media." --Examiner.com
"If you are a salesperson... make The Art of Social Selling the next book you read." --Eric Jacobson On Management And Leadership
"Belew's focus is narrow and deep, thoroughly exploring the role of social media in the realm of sales and selling." --Choice
..".shows that high performers will do even more business using social media... good resource for sales pros and leaders." --Knights on the Road
-...provides readers a practical guide with a detailed methodology for growing sales and expanding their customer base using social media.- --Examiner.com
-If you are a salesperson... make The Art of Social Selling the next book you read.- --Eric Jacobson On Management And Leadership
-Belew's focus is narrow and deep, thoroughly exploring the role of social media in the realm of sales and selling.- --Choice
-...shows that high performers will do even more business using social media... good resource for sales pros and leaders.- --Knights on the Road
From the Back Cover
A practical on-the-job resource for project managers in any industry, The Project Management Tool Kit has helped get countless projects completed on time and on budget. Now in an extensively revised third edition, this indispensable resource enables you to succeed amid shifting priorities, budget cuts, interruptions, and other obstacles.
The book addresses 100 specific project challenges, including all of the processes identified in the fifth edition of A Guide to the Project Management Body of Knowledge (PMBOK® Guide). But unlike the PMBOK Guide®, which focuses on what to do, this up-to-the-minute edition of The Project Management Tool Kit provides you with specific, step-by-step “how-to” guidance on essential topics such as:
Scope planning l Schedule development and adjustment l Cost estimating and control l Communications l Decision making and problem solving l Working with new teams and new technology l Motivation and leadership l Stakeholder engagement and expectation management l Risk identification and monitoring l Software and technical tools l Activity definition and delegation l Selecting and using project metrics l Resource planning and budgeting l Documentation and project monitoring l Handling inherited projects l Special situations, contingencies, and project cancellations l Project cause-and-effect analysis l Forecasting project completion l And much more
Complete with checklists, charts, examples, and tools for easy implementation, the third edition contains all new information on topics including cost planning, schedule planning, scope planning, stakeholder engagement control, stakeholder management planning, and much, much more.
No matter where you are in your project management career, you need to stay on top of all the latest developments in the field...and you can always use all the help you can get. Fully revised, The Project Management Tool Kit is the one reference you need.
TOM KENDRICK, PMP, is a program director for UC Berkeley Extension. His experience includes almost four decades of directing projects for Hewlett-Packard, General Electric, DuPont, and Visa, Inc., and as an independent consultant. A regular speaker at conferences, associations, and universities, he is the author of Results Without Authority and Identifying and Managing Project Risk.See all Product description
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Most Helpful Customer Reviews on Amazon.com (beta)
This book should be added to every Chief Sales Officer and Sales professional's library.
It seems that everyday some social media guru is offering their latest how to product that is guaranteed to generate tons of sales from social media. Unfortunately, many of these products do not deliver on their promises.
If you and/or your company is having trouble figuring out how to craft and implement a social media selling policy, this book will give you a straight-forward method for doing just that.
Shannon Belew, the author of The Art of Social Selling, has written a through and informative comprehensive guide that covers everything you need to know about using social media as an additional sales tool.
Social media covers Facebook, Twitter, Pinterest, LinkedIn, Google+ and online communities. It covers B2B and B2C selling. Ms. Belew also covers paid advertising and visual content.
The book starts by examining the changes taking place because of the rise of social media and the different way the consumer expects interactions to happen in social media.
Then Ms. Belew covers the ten rules for online social interactions:
1. Be genuine.
2. Listen, listen, listen
3. Be responsive
4. Follow the leader
5. Tailor the conversation
6. Be helpful
7. Identify the enter and exit signs
8. Maintain a separation between professional and personal
9. Be Consistent
10. Admit when you are wrong
Social selling is all about building relationships - not about pushing product. You must approach selling on social media with a totally different mindset. But you will learn that and much more in this book.
Social media has become a major part of our lives. We place a lot of importance on the opinions of our peers when it comes to products and services. We expect the companies we do business with to have an active social presence and to respond quickly to our concerns about quality of product or services.
This book is a comprehensive guide to developing and implementing a sound social media sales strategy. It will answer most of the questions any company will have about creating and implementing a sound social media sales policy. There is a wealth of information about free or nearly free tools that you can and should use to track your company's social media activities.
This is a very valuable resource that will help your company craft and implement its social media selling strategies. Before you spend tons of money on a social media guru, learn the basics here.
I was provided a review copy of this book.
This is the one book you're going to need to make your way through the new world order of social media. IN this book author Shannon Belew covers all of the basic principles you need to not only learn about each type of social media but how to get proficient at it as well.
Look it's time to stop arguing about whether or not social media is here to stayﾅit is here to stay. It is time to stop wondering about its' valueﾅit is valuable. It's time to stop being baffled or worse overwhelmed by the very idea of social media. Social media is not only here to stay but it is time to learn it, to embrace it and to incorporate all facets of it into your everyday corporate sales life. Okay? Got it? Good now that we've come passed that pick this book up and start reading it because this is your blueprint to for the social media world.
Ms. Belew has written as clear and concise on each genre of social media from Facebook to Google and from Twitter to Linkedin so that this is a dictionary/encyclopedia of what all of this is about. She explains it all to the reader in a way is very easy to understand. And once she has done that she teaches you how to manage each of these individual facets of social media from how to create the right content to branding your product and your company with as she says being called a "Pusher" or heaven forbid a "Lurker" and if you don't know what those things areﾅthen you should be a at the front of the line when it comes to getting your hands on this book.
It's your choice you can hang back there into the twentieth century or you can join us here in the twenty first century and read this book.
Oh and one more thing whatever you do, make sure that you read this one all the way to the end so that you can take advantage of the case studies at the back of the book giving real life examples of who some companies have made this all work. Read and learn from themﾅ these alone are worth the twenty bucks you're paying for the book.
She further shares that there are two tiers of social networks. Tier 1: Facebook, Twitter, Google+, Linked In. Tier 2: YouTube, Pinterest, Instagram, Slide Share. She informs that blogs have a narrow focus with an easy identifying target. As you read further, you learn that customer care is still a key process, “everyone in the company must care, every time.” Also, there must be an immediate response to a customer’s inquiry (1-3 days). You will learn that there are ten rules to online social interaction, a few being Listen, Listen, Listen and maintaining separation of professional and personal.
In Chapter 5: Tweets, Like, Comments, and Recommendations, you learn online reviews is Word-of-Mouth Marketing on Steriods. I can relate to this with my experience using Twitter and Facebook. Ms. Belew shares that you must create good visual and text content when engaging on social networks to attract potential clients: Text Content: Linked In – connections to sales, Twitter – 140 characters or less (microblogging site), Facebook – fans to customers, Google+ - circles to opportunites, and for Visual Content: Pinterest – pins to customers, Slide Share – presentations.
She uses case studies and has related notes for every chapter. Included is a free sample chapter from ‘New Sales, Simplified’ by Mike Weinberg.
I recommend Ms. Belew’s book to all sales professionals needing a no-nonsense approach using social media to enhance building business relationships.
(I received this book for free from O’Reilly Media for this review)
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