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The Art of Perception: Memoirs of a Life in Pr Hardcover – 1 Sep 2012
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"Loaded with small gems." --"O'Dwyer's PR Services Report "
"Loaded with small gems." "O'Dwyer's PR Services Report ""
"Loaded with small gems." O'Dwyer's PR Services Report "
"There's no other person in the public relations business who knows more about the ins and outs of establishing a global network capable of serving the public relations and communications of the world's largest corporations. What he writes is well worth reading." --Harold Burson, cofounder, Burson-Marsteller
"Loaded with small gems." --O'Dwyer's PR Services Report
Robert Leaf is the father of modern international public relations. The Art of Perception is the memoir of a life lived behind the scenes of the invisible business of perception management. --This text refers to the Paperback edition.See all Product description
Top customer reviews
I tried this book as it is completely different from the type of book I would normally read and whilst probably not quite "my thing" I would recommend it in that it is easy to read and the subject content would probably appeal more to anyone who has an interest in PR/media/advertising/public relations.
I would say that this is is a great summer or airplane read for anyone interested not just in PR, but in global business.
It is fascinating to learn how Burson-Marsteller built a global brand and the story is peppered with great anecdotes and gossip.
Bob's story is relevant for today's communication practitioner in many ways but in particular the emphasis that he puts on cultural differences. As more and more practitioners are required to work globally this a great reminder of the need to understand and respect other cultures.
There is also some good advice for aspiring PR people (don't expect to get a job with Burson-Marsteller if you cant spell their name right!)
So is PR 'perception management'? Bob himself admits in the book that the term has a manipulative ring about and I must say it does for me, personally it isn't a term that I feel totally comfortable with but that doesn't take away from what is an enjoyable read containing useful learning for any practitioner.
In a word (or two)....wish I could have been there and done that !
But going back just a decade or more, countries had their own rules, agendas and walls.
Robert Leaf pioneered the concept of multinational Public Relations. He entered new markets and helped build one of the world's biggest PR/Communications agencies. Like any pioneer, his stories are amazing. When he started, PR wasn't a respected profession. He's now advising the world's biggest influentials and PR is now a muli Billion-dollar industry.
This book is for anyone who loves the art of business and communications. If you want to study and get better, Robert is a guru.