The Art of Looking Sideways (DESIGN) Hardcover – 17 July 2001
|New from||Used from|
Customers who viewed this item also viewed
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
"Nobody should enter the real world until they have read and been graphically stimulated by Alan Fletcher's amazing Baedeker of practical and erudite information. The book could have been described by René Magritte - 'A truly poetic canvas is an awakened dream'. I'm sure Alan's magnum opus will awaken many dreams'."―Terence Conran
"This is a cornucopia of a book, a lucky dip of perception and paradox, laced with more strange facts than can possibly be probable and providing more fun than one has any right to expect."―Bamber Gascoigne, author and broadcaster
"A brilliant trick and treat. Fletcher's ideas pretend to have been gathered in from anywhere, but here is a very rigorous creative mind at work. Alan Fletcher is the great visual thinker of our age."―Fiona MacCarthy, Biographer and Cultural Historian
"t last, Alan Fletcher proves that graphic designers can be as fascinated about what things mean, as by how they look. This book is a staggeringly rich collection of words and pictures that will change the way you see the world."―Deyan Sudjic, Author and Critic and editor of Domus magazine
"This remarkable magpie hoard of words and pictures forces one to reconsider the relationship between thinking and looking, telling and showing. And as one had every reason to expect, Fletcher's own drawings and graphics are delightful."―Jonathan Miller, Theatre Director and Author
"A rather special collection... Will go down just as well with your Auntie Mavies as with your lawyer, bin man and coolest friends."―Homes & Interiors
"The design book of the century may have already been written."―Design Week
"Alan Fletcher's book challenges both dogma and habit by questioning how we see things, how we read things and how we understand things."―Royal College of Art, London
"...This book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes."―Library Journal
What other items do customers buy after viewing this item?
There was a problem filtering reviews right now. Please try again later.
The amount of "stuff" in the book is astounding, you can really see how much time, energy and thought Fletcher has put into this, it is basically a catalogue of thoughts, wit, ideas and work by Fletcher. From a quote about how good it feels to write on a rubber with a biro to a diagram of every breed of dog! There are some really interesting sketches and diagrams that let you feel what he was feeling or think how he was at the time, so his personality comes through a lot.
It's definately not a book designed to be read cover to cover because there simply is no need, it goes along at it's own pace, amazing and intriguing you along the way. It features great Fletcher hand drawn typoraphy, interesting page textures and amazing colour, so it's a piece of design itself.
So just pick it up, have a flick through whenever you want, because it's definately going to please you if you are at all interested in graphics.
In typically quirky fashion, only the left hand pages are given a number so if you buy this book you actually get over a thousand pages of inspiring graphics, calligraphy, typography and photographs collected over the course of a long and illustrious career: he founded Pentagram; he designed logos for Reuters and the Victoria and Albert museum. The book gives a glimpse of the thought processes that went in to that work. For the money it's an astonishing bargain.
Top international reviews
Sfogliando i suoi libri, ti accorgi che la sua visione del design rimane sempre attuale,
come se fosse stata pensata per oggi e non per tanti anni fa.
Il design osservato con gli occhi sempre pieni di curiosità.
Ti fermi a pensare che una semplice linea o un tocco di colore rappresentino un oggetto nella sua interezza.
indica delle strade , dei pensieri dei modi di percepire, che aprono la mente al ragionamento trasversale.
non un libro nozionistico fine a se stesso, bensì un tracciato di nozioni diverse che ti aprono nuovi orizzonti di riflessione.
sono rimasto ammirato dalla varietà e dalla qualità di queste divagazioni come "un grande mosaico nel tetto di una grande moschea.."
Unerwartetes in simplen Dingen wahrzunehmen Kultur.
Für kreative Schffensleute ein Trüffelberg, den zu durchstöbern sich lohnt. Allemal!
Ein Buch, in dem man immer wieder ein paar Seiten lesen kann.
Recommended to all designers