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Art of the Long View: Planning for the Future in an Uncertain World Paperback – 25 Sep 1997

4.3 out of 5 stars 5 customer reviews

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Product details

  • Paperback: 292 pages
  • Publisher: John Wiley & Sons; New Ed edition (25 Sept. 1997)
  • Language: English
  • ISBN-10: 0471977853
  • ISBN-13: 978-0471977858
  • Product Dimensions: 15.9 x 1.8 x 22.7 cm
  • Average Customer Review: 4.3 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: 89,166 in Books (See Top 100 in Books)
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Product description

Review

A Fascinating book about the art of unlocking fresh perspectives for the future, a crucial challenge in any organization. -- Michael Porter, Professor of Business Administration, Harvard University

Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but - better - that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartz's book. -- Stewart Brand

Synopsis

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles. In "The Art of the Long View" the author outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG & E, and the International Stock Exchange.

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31 December 2014
Format: Paperback|Verified Purchase
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10 February 2006
Format: Paperback
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7 December 2009
Format: Paperback
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