- Hardcover: 320 pages
- Publisher: HarperCollins Business (19 Feb. 2001)
- Language: English
- ISBN-10: 000710281X
- ISBN-13: 978-0007102815
- Package Dimensions: 23.6 x 16.2 x 3.2 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (23 customer reviews)
- Amazon Bestsellers Rank: 1,360,573 in Books (See Top 100 in Books)
The Art of Innovation: Success Through Innovation the IDEO Way Hardcover – 19 Feb 2001
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On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's.... Almost like visiting an IDEO workshop in person. (Wired)
In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical, clearly written, and highly detailed. (USA Today)
Tom Kelley has unlocked the magic box of innovation for corporate America. (Bruce Nussbaum BusinessWeek) --This text refers to the Paperback edition.
From the Inside Flap
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possibleaspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour "Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries. --This text refers to the Paperback edition.
Top Customer Reviews
The key strength of this book is Kelley's hands-on experience that crackles through every page. This book is not permeated by academic detachment but a bubbling and infectious enthusiasm.
He provides practical guidance as to how to get the best out of brainstorming. His list of pathologies that are bound to kill off a brainstorming session will seem familiar to many.
Kelley advocates prototyping as the shorthand of innovation, together with the benefits of direct observation and reconnaissance. IDEO recognise that people are their greatest asset and go to great lengths to live their values. He describes the pivotal conjunction of people and teams and context and how these are all are geared to maximise interaction - IDEO's Munich office was opened by an employee who sought forgiveness rather than permission. As an organisation IDEO has to impress its clients with its avant-garde image du marc. Whilst Kelley and friends have an impressive list of product successes under their belt their greatest achievement has to be creating the paradigm that is IDEO - or in the words from "Flash-dance" "take your passion and make it happen".
It is extremely difficult to overcome what James O'Toole characterizes, in Leading Change, as "the ideology of comfort and the tyranny of custom." He and Kelley seem to be kindred spirits: Both fully understand how and why truly innovative thinking encounters so much resistance within organizations. Whereas O'Toole suggests all manner of strategies to overcome that resistance, Kelley concentrates on the combination ("blend") of ingredients which, when integrated and then applied with both rigor and passion, may (just may) produce what Jobs once referred to as "insanely great.Read more ›
The book is a collection of case studies and vignettes that illustrate how IDEO view innovation. One of my favourites is the shopping trolley challenge. The brief was to completely redesign the old, familiar shopping trolley in just five days. The almost blow-by-blow account of those five days shows you what can be done with a clear focus and a dedicated team.
The IDEO beliefs are clearly presented. Chapter 3 is called "Innovation begins with an eye" and describes how they rely on observation-fueled insight and why they are not big fans of focus groups. IDEO also believe that innovation is a team sport, indeed that the myth of the lone genius can actually hamper a company's efforts in innovation and creativity. The story of the start-up of Amazon is a lesson in rapid prototyping. And there's much more.
There are also some terrific descriptions of the early days of portable computing and handhelds. Of course you'll find the ubiquitous Apple tales but in many ways I found the Handspring and Palm cases to be more interesting. There's a helpful index too so that you can find them again when you need a good story for your next workshop.
The one I find myself retelling the most is the kids Oral-B toothbrush. For decades kids toothbrushes have been smaller versions of adult brushes. The IDEO team put brushes in the hands of children and they quickly noticed the "fist phenomenon". Little kids grip the brush with their whole fist, unlike older kids and adults, who use their fingertips.Read more ›
Most Recent Customer Reviews
Book itself is a great read, im not a huge reader but enjoyed everything about this book.
Its more about the creativity side of the design process rather than IDEO themselves... Read more
I can't make a comment on the content as I haven't read the book yet, indeed I am not sure that I will get to read the book because the typeface is just so small. Read morePublished on 16 Mar. 2014 by David Bradshaw
This book promises a lot and delivers very little. I am about 40 pages into it and am considering giving up. Read morePublished on 13 Mar. 2014 by Asthenia
This book is really good for people who would like to learn all critical processes of innovation. With used examples, you understand how you apply them for your project. Read morePublished on 24 Jan. 2014 by Mehmet Gurkan Guler
Should you get this book to help you improve your innovative thinking process? Yes.
Tom provides many real life examples and many different approaches that you can take on... Read more
Very readable, entertaining and informative. IDEO innovate through a combination of intensive, frequent brainstorming (something I've always been dubious about, but want to try... Read morePublished on 19 Nov. 2012 by T. Day
It is sad to say that, as a business writer, I read few business books. The reason is that the vast majority are bad: either they wildly exaggerate the novelty, hence the... Read morePublished on 18 Jun. 2011 by rob crawford