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The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories Paperback – 13 Mar 2012

4.7 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 384 pages
  • Publisher: W. W. Norton & Company; Reprint edition (13 Mar. 2012)
  • Language: English
  • ISBN-10: 0393341259
  • ISBN-13: 978-0393341256
  • Product Dimensions: 14.2 x 3 x 21.1 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 62,306 in Books (See Top 100 in Books)

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Review

"It's an essential read..." Empire "Fascinating." Arianna Huffington "...tremendously lively and clever volume." Scotland on Sunday "The Art of Immersion is a fascinating and reportage-driven account of the next generation of media - and the people creating it." Burton Mail "It's a fascinating, exciting book for authors and audiences, and well worth reading." --Science Punk Blog

His [Rose's] exploration of this brave new world in which linear narratives are replaced with more playful, participatory stories is compelling, no less so for being told via an old-fashioned medium: a book. --The Guardian

From the Publisher

There are two subtitles showing which is incorrect. Could the extra subtitle "Entertainment in a Connected World" please be removed. --This text refers to the Hardcover edition.

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Top Customer Reviews

Format: Paperback Verified Purchase
A very deep and intelligent read. Although maybe not for one session all at once. Can pull information form nearly any page.
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Format: Hardcover
really nicely written. engageing. learning through reading about case studies
would recomend it to everyone who is interested in storytelling and how costumers engage with
characters and take their story further (movies)
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Format: Hardcover Verified Purchase
Must read for anyone who is interested in digital and storytelling - to my mind that's pretty much anyone who is breathing.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.4 out of 5 stars 25 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars a biz book as fun to read as a novel 5 Mar. 2013
By Helen Ross - Published on Amazon.com
Format: Kindle Edition Verified Purchase
A lot of business books are so poorly written, you wish you could just jam a thumb-drive into them and download info into your brain without having to actually ingest the pages. Happily, The Art of Immersion is that rare business book you don't want to put down, a riveting read for anyone whose business is impacted by how audiences are changing--which is to say, anyone reading this.

The author, Frank Rose, a Wired editor, is a terrific storyteller who imbues in the reader his own fascination with how "after centuries of linear storytelling, a new form of narrative is emerging by which stories are told through many media at once." He follows this up with many interesting examples.
2 of 2 people found the following review helpful
5.0 out of 5 stars Great view of technology and culture 2 Sept. 2014
By SaraB - Published on Amazon.com
Format: Paperback Verified Purchase
This is a great book. I teach communication technologies at the post-secondary level (4-year university) and this is a really well-written, comprehensive book. I can use examples from it when I talk to my students. It also helps me better understand the culture shift that we are living through due to technology changes.
1 of 1 people found the following review helpful
5.0 out of 5 stars Strongly recommended 12 Oct. 2012
By Kate Stone - Published on Amazon.com
Format: Paperback Verified Purchase
Love it. Comprehensive, insightful, packed full of historical information, case studies and first hand interviews with ground breakers that put transmedia in perspective. It's not evangelical and throughout the book the author considers the extent to which different digital media can truly converge - video games, feature films, television, advertising, social media. I've bought it as a gift for colleagues in the traditional media business transitioning to transmedia/multiplatform.
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent for writers 18 April 2014
By Robin Hobb - Published on Amazon.com
Format: Paperback Verified Purchase
This book fascinated me from start to finish. It examines how readers and viewers are now immersed in our fictions in ways that previous generations could never have imagined. For anyone curious about how tales are now marketed, and how readers and viewers become participants in fictional worlds, this is a must read.
1 of 1 people found the following review helpful
5.0 out of 5 stars Interesting immersion 20 July 2011
By juan avellaneda - Published on Amazon.com
Format: Hardcover Verified Purchase
It is a very interesting book, where the author explores the different paths of creating stories in the new media environment. I found very enlightning the description on how the "participatory" audience co- creates the story using the planned non-linearity and fragments, therfore ending with one story playing differently on different media platforms. Highly recommended.
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