- Hardcover: 463 pages
- Publisher: Times Books; 1 edition (Oct. 1997)
- Language: English
- ISBN-10: 0812928512
- ISBN-13: 978-0812928518
- Product Dimensions: 4.4 x 17.1 x 24.1 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,669,024 in Books (See Top 100 in Books)
- See Complete Table of Contents
Apple: The inside Story of Intrigue, Egomania, and Business Blunders Hardcover – 1 Oct 1997
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Top Customer Reviews
On that recommendation I easily found the book here on Amazon, and can highly recommend it; if, and only if, you find these kind of business books of interest. Please trust me that when another reviewer says its 'like Dan Brown', don't worry, it isn't that bad!
For anyone interested in the history of modern personal computers, a must read.
Most Helpful Customer Reviews on Amazon.com (beta)
He similarly doesn't understand the silliness of Apple developing an x86 MacOS in the early 90's, and again reveals his technical ineptitude by failing to pursue the ramifications of an Apple-brand x86 offering (ie a Mac with an x86 CPU) vs a software-only offering like Windows or NeXT's Yellow Box.
He also repeatedly blows the 5300 battery issue out of proportion.
But I think the weakest theme in the book is that an alternative platform with less than 10% "marketshare" is automatically doomed to failure. While there is a strong positive network effect for the 'standard' and a negative effect for the alternatives, in his near-hagiography of Gates & Co he simply missed the bigger picture that the lamosity of the Wintel platform's inherent legacy issues is and was a countervening force.
5-10% of the total market is sufficiently large for Apple, given a) it's the top 5-10% and b) Micros~1 continues to [stink] as it always has.
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