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Apple: The inside Story of Intrigue, Egomania, and Business Blunders Hardcover – 1 Oct 1997

4.0 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 463 pages
  • Publisher: Times Books; 1 edition (Oct. 1997)
  • Language: English
  • ISBN-10: 0812928512
  • ISBN-13: 978-0812928518
  • Product Dimensions: 4.4 x 17.1 x 24.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,669,024 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Format: Paperback
In one of the internet's more spooky moments, a website relating to a 1998 game is not only still online but has some emails from Douglas Adams writ as if he were still alive - in one he recommends this book and says that he loves Apple technology but hates the company itself - [...]

On that recommendation I easily found the book here on Amazon, and can highly recommend it; if, and only if, you find these kind of business books of interest. Please trust me that when another reviewer says its 'like Dan Brown', don't worry, it isn't that bad!
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By A Customer on 1 Jun. 2004
Format: Hardcover
Jim Carlton manages to make a corporate history sound interesting, leaving chapters on cliffhangers a bit like DAN BROWN would ; he describes characters and meetings in such a funny, accurate way that your TV soaps pale in comparison... and then there is the story of the company that deserved to go bust at least three times, each time saved by the bell.
For anyone interested in the history of modern personal computers, a must read.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 3.4 out of 5 stars 63 reviews
5.0 out of 5 stars A definite read for everyone... 24 Nov. 1997
By Alan B. Scholl - Published on Amazon.com
Format: Hardcover Verified Purchase
I am an Apple loyalist but if I read this book two years ago things may have been different. reading this book frustrated me to know that with a few different decisions, maybe the DOJ would be after Apple today and not Microsoft. Carlton did a good job in researching the topic. However, my only complaint is that it is difficult to follow along. Reading this seems like reading an overlapping Gantt chart. The writing style is certainly not as smooth as I would have liked. If you are planning to read this book you more or less have to read it in a straight setting as you need to reead it all and then do a "merge" of dates and events in your head to get a clear view of the big picture. Following Apple from its early days I was familiar with a lot of what the book presented but Carlton reveals a lot more shocking details of projects that were put on the chopping block. For example the "Star trek" project. Had that flown, there would probably be healthy competition amongst all PC's and not necessarily the Windows domination. Oh well great book a definite read for anyone who 1. loves Apple 2. is in the computer business and 3. plan to be in the computer business.
5.0 out of 5 stars Carlton's Book is an Excellent and Concise History 22 Nov. 1997
By M. Kuffler - Published on Amazon.com
Format: Hardcover Verified Purchase
Jim Carlton's book is the only accurate and clear portrayal of one of the most complex and creative companies in history. Much has been written about Apple Computer, it's triumphs, turmoils and losses. Nobody, except Mr. Carlton, has taken the time to actually seek out the players and review the facts as well as the outcomes. This book is not only great reading, it is very educational. It helps understand how a corporate culture can hurt as well as build and how low smart people can sink in a very short period of time. This book truly depicts one of the great sagas of our age. The only item I would have liked to have seen (at the end) was some recommendations from some of the notable players (such as Bill Gates) on how to turn this thing around. It's not over yet! Two thumbs up.
3.0 out of 5 stars Great insights, terrible writing 19 Dec. 1997
By JavaBarista - Published on Amazon.com
Format: Hardcover Verified Purchase
If you can get past the lousy writing (Carlton does admit this is his first book) then this is a book filled with fascinating revelations about and insights into how the world's favorite computer company could screw up so badly. It does take some effort to get through, however; it's often dry, occasionally repetitive, and frequently irrelevant (Carlton has an obsession with one particular female executive's weight problem...he can't mention her name without commenting on it). Nevertheless, any Apple fan will find it worth reading.
20 of 24 people found the following review helpful
3.0 out of 5 stars Jim Carlton Was Wrong 2 Jun. 2002
By Troy Dawson - Published on Amazon.com
Format: Paperback Verified Purchase
Useful history and inside looks, but reading his 1998 back-of-the-hand dismissal of Apple's chances of survival is pretty humorous nowadays. His opinion that Apple should have licensed earlier is similarly wrong-headed and lacking in any technical appreciation of the downsides of licensing (dilution of brand,difficult QA processes, cherry-picking, loss of platform homogenieity ).
He similarly doesn't understand the silliness of Apple developing an x86 MacOS in the early 90's, and again reveals his technical ineptitude by failing to pursue the ramifications of an Apple-brand x86 offering (ie a Mac with an x86 CPU) vs a software-only offering like Windows or NeXT's Yellow Box.
He also repeatedly blows the 5300 battery issue out of proportion.
But I think the weakest theme in the book is that an alternative platform with less than 10% "marketshare" is automatically doomed to failure. While there is a strong positive network effect for the 'standard' and a negative effect for the alternatives, in his near-hagiography of Gates & Co he simply missed the bigger picture that the lamosity of the Wintel platform's inherent legacy issues is and was a countervening force.
5-10% of the total market is sufficiently large for Apple, given a) it's the top 5-10% and b) Micros~1 continues to [stink] as it always has.
5.0 out of 5 stars Five Stars 5 Feb. 2015
By James Paul Sain - Published on Amazon.com
Format: Hardcover Verified Purchase
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