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Owen W. Linzmayer

Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company: The Real Story of Apple Computer, Inc. Paperback – 11 Jan. 2004

by Owen Linzmayer (Author)

43 ratings

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Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

ISBN-10

1593270100
ISBN-13

978-1593270100
Edition

2nd
Publisher

No Starch Press
Publication date

11 Jan. 2004
Language

English
Dimensions

18.75 x 2.11 x 23.5 cm
Print length

344 pages
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Product description

About the Author

Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex). Owen's website is available at http: //www.owenink.com/confidential.html.

Product details

Publisher ‏ : ‎ No Starch Press; 2nd edition (11 Jan. 2004)
Language ‏ : ‎ English
Paperback ‏ : ‎ 344 pages
ISBN-10 ‏ : ‎ 1593270100
ISBN-13 ‏ : ‎ 978-1593270100
Dimensions ‏ : ‎ 18.75 x 2.11 x 23.5 cm

Best Sellers Rank: 968,122 in Books (See Top 100 in Books)
- 17 in Personal Finance & Online Banking
- 199 in Macintosh
- 231 in Mac OS Applications

Customer reviews:
43 ratings

Customer reviews

5 star		57%
4 star		24%
3 star		9%
2 star		4%
1 star		6%

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3D71

Definitely not definitive

Reviewed in the United Kingdom on 2 February 2014

Verified Purchase

Incomplete and far from definitive, but this contains some interesting tit-bits, as well as quite a lot of advertorial and waffle, and much that was never confidential. Speaking as someone typing on a Mac in 2014 with my original 1978 Apple ][ manual still at hand, far more could be said, and when it is this book will be just a footnote.

Andy Hertzfeld's book Revolution in the Valley, is a lot truer to the Apple spirit, though focussed on the early 80s and the original Mac development, while Steve Wozniak's iWoz does a similarly illuminating job for the Apple ][ years. But they were there at the time, doing the fundamental work that made Apple; Linzmayer was not, and it shows.

Helpful

Mr. S. Read

IF YOU ONLY BUY ONE BOOK ABOUT APPLE, BUY THIS

Reviewed in the United Kingdom on 15 August 2004

I'm not a big book reader, but as soon as this book arrived in the post (a signed copy direct from the author) I could not put it down. However this is not a book that you need to read cover to cover, it is split up in to easy to read chapters (did I mention I'm not a big reader), each one detailing a different aspect of Apple's history complete with photos and a time line. Dipping in and out of this book is easy as the chapters could be read in any order. If your not a complete Apple geek you will be very impressed with this book, the depth and the detail, if however you are (like me) an Apple nut, you may want a little more information on some of Apple's lesser known products, such as the Pippin or Quicktake cameras, great section on Newton's though :) You won't find a better book on Apple until Owen writes Apple Confidential 2.0.1

3 people found this helpful

Helpful

Betty Dravis

A GOOD BOOK ABOUT APPLE COMPUTER!

Reviewed in the United Kingdom on 4 October 2005

There are many good books on the market about Apple Computer, and they're all fascinating ... because the story of two young men working in a garage to pursue their dreams is the stuff books are made of!
This s an easy-to-read story, well-written and informative about a serious subject ... illuminated by humorous anecdotes.
Get your copy today.

3 people found this helpful

Helpful

ClaraSais

Interesting insight into the world of Steve Jobs

Reviewed in the United Kingdom on 4 July 2009

I was very impressed when I received this book. It has a detailed account of how the Apple Mac came about and mentions other important key figures in the MacWorld and includes aspects such as the classic 1984 Apple advert. If you want to learn all of the above plus then this book is for you.

Reviewed in the United Kingdom on 22 March 2011

An insightful look at one of the most important companies around, - Not just now but one that has been ever-present since the get-go. A detailed study of the part Apple has played throughout the evolution of computer technology. Anyone interested in Apple as a company or just how personal computers and mobile devices have got to where they are today should take a look at this. Well worth a read!

One person found this helpful

Helpful

TVNshack

version 2.0

Reviewed in the United Kingdom on 25 October 2011

I read the 1999 version. It was comprehensive enough. What else could be added leading to the release of a "version 2.0" ? No one tells here ?!?

Reviewed in the United Kingdom on 2 January 2010

Bought this as Xmas present for an Apple mad friend and it was very well received

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Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company: The Real Story of Apple Computer, Inc. Paperback – 11 Jan. 2004

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