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Appillionaires: Secrets from Developers Who Struck It Rich on the App Store Paperback – 28 Oct 2011

3.6 out of 5 stars 22 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: John Wiley & Sons; 1st edition (28 Oct. 2011)
  • Language: English
  • ISBN-10: 1119978645
  • ISBN-13: 978-1119978640
  • Product Dimensions: 15.2 x 1.5 x 22.9 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 72,935 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

‘Stevens writes in lean, punchy prose, combining anecdote with the specifics of each developer’s story to success, making this a readable take on a modern phenomenon.’  (Computer Arts, July 2012)


Customer Reviews

3.6 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
I managed to read this in three hours. It's more like a power point presentation then the book i expected however it does have some interesting points of note. Definitely not worth the £9 i paid for it.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
Appilionaires is an easy enough read and quite interesting for those interested in developing Apps, have a dead good idea and want to find out how others hit the big time (perhaps to learn from their mistakes and read some short-cuts).

So what do you get for your money? It's spilt into 3 sections - each of a few chapters each.

The first section deals with Apps from their first inception, through bedroom developers to millionaire developers. This I found interesting as I'd not really read much on the history of app development before.

The second setion goes through 5 mega games (Doodle jump, Harbor Master, Pocket God, Stick Wars and Angry Birds- basically what the game is like, the story of its development, marketing problems/successes and finally its hitting the big time. For me this was the best part of the book - I was really interested in the trials and tribulations of a developer (having worked in I.T. as a software developer myself).

The last section gets back on track with teh first section - where the App market is at the moment and what might it's future developments be like.

An interesting book, had its highs and lows but failed to deliver on really inspiring me to write my own apps. Maybe I just haven't got what it takes?!
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I was expecting this book to be more around the technical development of Apps for the various iDevices around. To some degree it is, but the main focus is in three sections - the birth of the App, the appillionaires, and the future of Apps.

I found the history/birth of the App section to be fascinating, I know a fair bit about the hacking scene of the iPhones and the jail breaking of the devices but found a good few nuggets in the book.
These chapters focus on how Apple did not want to have third party applications on it's devices initially, so the hacking community created their own App store (Cydia - which is still going strong today) to offer functionality and features that the phone did not. The success of Cydia directly led Apple to begin to create it's own App Store via iTunes. The rest as they say, is history and also a massive success.

The next part focuses on some well known apps, their creators, and their. Most people will have heard of Harbour Master, Doodle Jump, Pocket God and Angry Birds but most people will not realise for example that 52 games were failures before Angry Birds hit the big time.
This section is well written and stresses both the importance of hard work, development and luck as major factors as well as technical skill. It also shows how good marketing can prolong the life of a successful product by avoiding saturation.

The final (and smallest) section is around the difficulties of producing an App - $15 - $50,000 for a simple App being an example. There is an interesting debate on the pricing of Apps and why 99 cents may not be the best price point. There is also the future of Apps and how the market is likely to progress.
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By S. P. Long TOP 500 REVIEWERVINE VOICE on 1 Feb. 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Chris Stevens' "Appillionaires" (dreadful made-up word!) purports to be "Secrets from developers who struck it rich on the App Store", which to me carries the clear implication that these are the secrets that enabled them to "strike it rich", thus enabling you to emulate their success. Errr - not quite.

What we have here is a few chapters about the history of mobile games, the iPhone itself, and the App Store - interesting background reading, but hardly useful for the aspiring App Store millionaire. There are then case studies of the history of the development of five individual apps, including the ubiquitous Angry Birds, and the book then wraps up with a few chapters about the current state of the app market, which basically lets you know that to make a million on the App Store, the main requirement is to be incredibly lucky.

The app case studies are interesting enough, but don't expect any of them to tell you anything that is going to change your life - pretty much all of them just had a good idea and were in the right place at the right time.

It's a shame - as a history of the mobile application market, it's not a bad read, but the whole experience is soured, for me, by the suggestion that the book is something else; your passport to a new life as a millionaire app developer. I wasn't really expecting that to be true - if there was a sure-fire way to make it big in software development, it would hardly be published in a book like this - but the marketing of the book implies it is something that it is not, and for that reason, I struggle to recommend it. It feels more like a bit of a bandwagon jump in the wake of Angry Birds - a book written purely for the money rather than having any particularly useful or interesting information to impart.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I was interested in becoming an iPhone developer when I owned an iPhone a few years ago (more on why this did not happen later) and I am now an Android developer with an app on the Google Play store with almost 3,000 active installs. This made the premise of this book an immediate draw for me - anyone who has considered, or has started to dabble in, app development must surely daydream about this interesting and stimulating hobby meaning they never need to work for anyone else again...

I wasn't disappointed that I had taken the time to read this slim volume and will come back to the positives in a moment, but before I do, a few thoughts when you are considering a purchase.

- the book is absolutely focused on the Apple app store and the Apple infrastructure. I know this is reasonably clear but still feel it worth stating. It is written with no mention of the Android or the new Windows 8 infrastructure
- it makes some assumptions about the "cost of entry" to writing an app being the purchase of the tools ($99 is the figure stated in the book). It neglects to mention that, of course, you need an Apple PC to develop on, it is not possible to use a Windows PC (this is what stopped me getting started on app development on my iPhone as I do not own a Mac). If you aren't already in the Apple world the cost of starting will be considerably higher as you need to invest in new hardware
- it is very much focused on games, almost all the examples and almost all the anecdotes are about games (the author wrote an interactive e-book and this topic gets a couple of mentions, gimmicks like virtual pints of beer and fart apps also get minor mentions).
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