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App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want Paperback – 22 Oct 2010
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About the Author
Ken Yarmosh is a product strategist focused on building exceptional mobile applications. Before getting into mobile apps, he orchestrated the development of desktop and web applications for products as diverse as the financial accounting system for the United States Courts and the automated search marketing platform for Clickable.
With his startup experience of transforming rough ideas into polished products, Ken uses his technical background and business know-how to tackle and conquer new market innovations. While helping clients with iPad, iPhone, Android, and web apps, Ken's own portfolio includes the perennial bestseller AudioBookShelf. He maintains a blog at http://kenyarmosh.com.
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Armed with this invaluable information (and already building connections with your future audience), then you can begin the actual production. App Savvy realizes that not everyone with an idea has the ability to create the finished product, so the book also looks at how to create a solid team. This section includes cost estimates which when compared to potential earnings may surprise a lot of people. Expecting to fiddle about for a few weeks and come up with a multimillion dollar product are naïve at best.
Finally, App Savvy takes you through the beta testing, registration, submission, and marketing processes. Each chapter also includes a couple of interviews with successful app developers. There's a lot of great advice here. I love that this book takes you through the process from idea to finished product.
If you buy one book before entering the app market, this should be it!
If you want more background on lean startup, look at the following books: