Anyone Can Do It: Building Coffee Republic from Our Kitchen Table - 57 Real Life Laws on Entrepreneurship Paperback – 26 Mar 2007
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"fantastically motivating" ( Eve, December 2006)
"...will help you take one small step at a time." (She, March 2008)
"Coffee Republic is an inspiring book for anyone starting a business" (Woman & Home, May 2015)
"fantastically motivating" ( Eve, December 2006)
"…will help you take one small step at a time." (She, March 2008)
From the Inside Flap
Thinking about starting the business of your dreams? So what′s holding you back? Is it the fear of the unknown? If you are even contemplating starting a business of your own, perhaps you feel ′stuck′ where you are now? But even being ′stuck′ can seem better than facing that fear. That fear of the unknown, of leaving that comfort zone. Entrepreneurship is like an uncharted ocean. But ask yourself this question: Do you have the will and determination to leave dry land and navigate the choppy and sometimes daunting waters that lie before you?
If so, then Anyone Can Do It can help you tackle some of those fears, to answer some of the elusive questions about what an entrepreneur must face when making the decision to go for (what can sometimes seem like) that unattainable dream. Authors Sahar and Bobby Hashemi are the dynamic brother and sister team who started one of the most recognizable and high–profile brands in the United Kingdom today – Coffee Republic.
Sahar and Bobby had to leave their comfort zones too, leaving secure jobs to take the plunge. But this is not a business memoir nor mere corporate history. This is a personal story about two ordinary people who ′did it′, and who got it right. Anyone Can Do It is an inspirational book that chronicles the start and evolution of a genuine success story. Sahar and Bobby take you through their first conversations (when the seed of the idea was planted), to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic turns over millions, employs thousands of individuals and has over 100 outlets around the United Kingdom.
Anyone Can Do It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only ′special′ people start successful businesses. It′s written in an informal style and packed with tips, advice and quotes. Throughout the text are copies of original business plans, early brainstorms and the cruel and duly ignored bank rejection letters.
Sahar and Bobby take the reader step by step through every aspect of starting a business. The process for them wasn′t always easy but one thing is for sure, it was the most rewarding journey either of them has taken. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
The only criticism of this book that I will accept is that it is sketchy on details, and you may have to supplement it with a more specialised book on starting a small business.
However I think this was also a strength of the book. Instead of drowning you in details, they get to the point really quickly, and describe the key things that you need to do. I also kept finding myself thinking that the points they were making were right on the money.
I reject the critcism that they come from such a priviledged background, that success was assured. I think that this is missing the whole point of the book. Whatever your starting circumstances are, you can follow these steps and establish a business. It may happen quicker if you have a lot of money already, and you may not have to juggle a day job at the same time.
However if you really want to do it, you can, whatever you started with. There are plenty of examples of people who've done this from all sorts of backgrounds.
So the real issue with this book is whether the information in it is likely to help you start up your own business.
I think this book definitely achieves that.
The approach they give you is spot on. Even better than that, is how they demystify some of the steps, and encourage anybody to have a go at it. Most of it isn't rocket science. Some of the steps may require some technical assistance, but they make it clear that a lot of that assistance can be obtained for free, if you are proactive enough to go and look at what's available.
I found this book useful and inspiring, and not just as a good read. It's a genuine guide to what you need to do to start a business.
But it is hardly fair for the Hashemis to regard themselves as just like "anyone" or even as "normal". Not everybody's father gives them £10000 to play with to teach them about investment (and writes off the loss without a qualm) and not everyone does a quick review and finds all their friends are investment bankers or top-flight lawyers (with the resulting contacts). Hardly the ordinary man or woman's experience. Taking a risk when you are young, single and aren't going to wreck your whole life by a mistake you can pick yourself up from is a different kettle of fish from when you are mortgaged, with a home and family to support. The Hashemis do inhabit a different world from the majority of their likely readers.
But that's a criticism more of the impression given by the choice of title than of the book itself. Even after aiming off for the self-confidence brought about by the silver spoon/over-achieving background, you still have a very good book with lots of good advice But as an antidote to the Pollyanna tone of the Hashemis, temper your decision by reading boo.hoo by Ernst Malmsten as well.
Dont read it if you are just looking for how to start a business handbook. There are those free guides from Business Link which will do better. Not only that - once you read this book, you may start feeling that you got to be incredibly lucky and well-placed [read the comments about going without an income for two years in other reviews] to become an entrepreneur. That's not the morale of this story here, at all.
But if you are looking for a real story how people build a business, you will find it right here. All in the package - starting with the motivation [Father's death and introspection in this case], the idea [Not a new microchip, but something they noticed and enjoyed in US], the development [Sahar moving around with a camera in New York, the business plan, the failures] and the actual process of business [getting a site, a loan, suppliers, employees and customers, complete with goof-ups and strokes of luck].
The best bit of the book? You will have to wait till the end. No, I am not trying to give out the plot - but I am sure you will discover why this real, humane story of entrepreneurship deserved a 5-star.
To call the book "Anyone Can Do It" is a bit of an insult to the thousands, nay, millions of people who might be waiting for the day to launch their venture but who can't afford the luxury of taking a year out to build a business from their home in a "leafy street in Kensington" whilst bills and expenses magically pay themselves. And they didn't have an ordinary upbringing either - not everyone's dad has a spare 10 grand to give his son to teach him how hard it is to make money! And guess whether or not they had student loans to repay in their early days?!
If they had just been honest and said "we were lucky not to have to work for a year, but the fact is you need to have some hard cash behind you to support you while you're doing this" it would have been real, but wouldn't have made it such a seductive title or thesis on which to base their book...
Most Recent Customer Reviews
I expected to read a more personalised story of the rise of the two entrepreneurs but was surprised to read more about how to raise a hard core business plan, engage with... Read morePublished 11 days ago by Manto
Fantastic book for any entrepreneur or anyone running their own business.Published 6 months ago by Ash
Good book. Read it in a day and took a fair bit away from it (as we're looking to start our own business up)Published 17 months ago by Mr. J. K. Coleman
Very inspiring! Busts the myth that you have to be born an entrepreneur to be successful.Published 19 months ago by Thumper
This is a very inspirational read for several reasons.
Firstly, the insight into the challenge of establishing a business capable of being grown makes this book worth... Read more
I'm still poor. Does that mean this isn't a good book? No. I am inclined to think that the secret of success is to have a brilliant idea before anyone else does. Read morePublished on 2 July 2014 by RosyK
I did enjoy reading this book. It is well written, interesting and the format is querky and readable. However, I would take slight issue with the title - 'Anyone Can Do It'. Read morePublished on 12 May 2014 by Mr James A McKay
This book from 2002/03 was (then) one of the leading originals in the (now) almost saturated 'you can do it too' entrepreneurial genre. Read morePublished on 7 Sept. 2013 by Michael Livingstone