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American Icon: Alan Mulally and the Fight to Save Ford Motor Company Hardcover – 29 Jun 2012

4.8 out of 5 stars 26 customer reviews

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Product details

  • Hardcover: 304 pages
  • Publisher: Crown Publishing Group, Division of Random House Inc (29 Jun. 2012)
  • Language: English
  • ISBN-10: 0307886050
  • ISBN-13: 978-0307886057
  • Product Dimensions: 16 x 3.6 x 24.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Bestsellers Rank: 784,719 in Books (See Top 100 in Books)

Product Description

Review

"A standout...brimming with smart observations and fresh insights into Ford's success." -Alex Taylor, "Fortune"
" "
"Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside...A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines." -"Reuters"
" "
"A compelling narrative that reads more like a thriller than a business book." -"New York Times"
" "
"A must-read." -"Huffington Post"
" "
"A fascinating read for anyone who follows the car industry." "-Financial Times"
"A "Detroit News" journalist's in-the-room account of the resurrection of America's most storied car company...With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result." --"Kirkus"
"Bryce Hoffman has done a stellar job of capturing the Ford story--and more to the point showing us how Mulally did it. "American Icon" is a story of leadership that offers valuable lessons for organizations of all sizes." --Lee Iacocca
"Bryce G. Hoffman's "American Icon "brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America's best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend!" --Douglas Brinkley, professor of history, Rice University, and author of "Wheels for the World: Henry Ford, His Company, and a Century of Progress"
"Bryce Hoffman has written a riveting tome based on deep insider information about the resurrection of the Ford Motor Company from a near death experience and the establishment of a business model that promises to be a prototype for large organizations of all types. It features the transformation from a top-down style of leadership to that of a coach led by CEO Alan Mulally whose focus is the team, the team, the team." --David E. Cole, chairman emeritus, Center for Automotive Research
"From the precipitous demise of an American icon through decades of infighting and self-destructive management to a turnaround not only financial but also in terms of forging the foundation of a new, healthy culture, this book reads like an un-put-downable novel. Bryce Hoffman's amazing inside access tells the story of how Alan Mullally built on Henry Ford's own management principles--which quickly got lost in the company--and created one company, with one purpose and a passion for product and customers. A great story." --Jeffrey Liker, professor, University of Michigan, and author of "The Toyota Way
"
"Amazing. I would give Alan Mulally twelve D's for his work at Ford, for Discipline, Data, Daring, Determination, Design, Direction, Decisiveness, Delivery, Doubt-Free, Debt Free, Downsizing, and of course, Dearborn. I thought I was disciplined until I read how Mulally worked. Bryce is a gifted writer, and "American Icon" is both educational and entertaining. Most telling of all--I learned from reading this book." --Lee Cockerell, former Executive Vice President, Walt Disney World Resort, and author of "Creating Magic"
"After decades of stories about the failure of America's traditional industries to meet world competition, it is heartening to encounter a signal success. But Bryce Hoffman's rendering of how Alan Mulally reversed the fortunes of Ford Motor is more than heartening; it is riveting. Almost certainly one of the best business books of the year." --H. W. Brands, professor of history at the University of Texas at Austin, and author of "Traitor to His Class" and "The First American
""This superbly reported book is not just about cars. It is an authoritative and inspiring account of leadership, management, corporate culture, and the prospects for American manufacturing."" --"John Taylor, author of "Storming the Magic Kingdom"

"From the Hardcover edition."

A standout brimming with smart observations and fresh insights into Ford s success. Alex Taylor, "Fortune"
""
Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines. "Reuters"
""
A compelling narrative that reads more like a thriller than a business book. "New York Times"
""
A must-read. "Huffington Post"
""
A fascinating read for anyone who follows the car industry. " Financial Times"
A "Detroit News" journalist s in-the-room account of the resurrection of America s most storied car company With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result. "Kirkus"
Bryce Hoffman has done a stellar job of capturing the Ford story and more to the point showing us how Mulally did it. "American Icon" is a story of leadership that offers valuable lessons for organizations of all sizes. Lee Iacocca
Bryce G. Hoffman s "American Icon "brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America s best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend! Douglas Brinkley, professor of history, Rice University, and author of "Wheels for the World: Henry Ford, His Company, and a Century of Progress"
Bryce Hoffman has written a riveting tome based on deep insider information about the resurrection of the Ford Motor Company from a near death experience and the establishment of a business model that promises to be a prototype for large organizations of all types. It features the transformation from a top-down style of leadership to that of a coach led by CEO Alan Mulally whose focus is the team, the team, the team. David E. Cole, chairman emeritus, Center for Automotive Research
From the precipitous demise of an American icon through decades of infighting and self-destructive management to a turnaround not only financial but also in terms of forging the foundation of a new, healthy culture, this book reads like an un-put-downable novel. Bryce Hoffman s amazing inside access tells the story of how Alan Mullally built on Henry Ford s own management principles which quickly got lost in the company and created one company, with one purpose and a passion for product and customers. A great story. Jeffrey Liker, professor, University of Michigan, and author of "The Toyota Way
"
Amazing.I would give Alan Mulallytwelve D s for his work at Ford, for Discipline, Data, Daring, Determination, Design, Direction, Decisiveness, Delivery, Doubt-Free, Debt Free, Downsizing, and of course, Dearborn. I thought I was disciplined until I read how Mulally worked. Bryce is a gifted writer, and "American Icon" is both educational and entertaining. Most telling of all I learned from reading this book. LeeCockerell, former Executive Vice President, Walt Disney World Resort, and author of "Creating Magic"
After decades of stories about the failure of America s traditional industries to meet world competition, it is heartening to encounter a signal success. But Bryce Hoffman s rendering of how Alan Mulally reversed the fortunes of Ford Motor is more than heartening; it is riveting. Almost certainly one of the best business books of the year. H. W. Brands, professor of history at the University of Texas at Austin, and author of "Traitor to His Class" and "The First American
" Thissuperbly reported book is not just about cars. It is an authoritative and inspiring accountofleadership, management, corporate culture, and the prospects for American manufacturing. " "John Taylor, author of "Storming the Magic Kingdom"

"From the Hardcover edition."" --This text refers to the Paperback edition.

About the Author

BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began covering Ford Motor Company for the "Detroit News" in 2005. That beat gave him a front-row seat for many of the events chronicled in "American Icon. "Hoffman has been honored by the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world s foremost authorities on the automaker. He lives in Grand Blanc, Michigan." --This text refers to the Paperback edition.


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Format: Kindle Edition Verified Purchase
A very good read, I didn't think a book about business could be so hard to put down! Mr Hoffman has not sacrificed balance or a pursuit of accuracy for the sake of making the story even more interesting. (At least this is my opinion from my perspective being at the remote fringe of senior management at Ford during this period). Fortunately, the story is strong enough by itself and it is well researched. It gives a fair acount of the important and influential roles played by head of Ford Credit, Mike Bannister, and CFO, Lewis Booth, and gives due credit to Don Leclair for the crucial early financing actions.
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Format: Paperback Verified Purchase
An incredible study in leadership and how an impossible situation can eventually be turned into success. This is one of the best leadership/management books I have ever read because the case itself is impressive, the characters are human, and the writing style is fast-paced. It reads more like a business soap opera than a dry case study. Hugely enjoyable and inspiring too.
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Format: Hardcover Verified Purchase
This book tells the story of ford turn around from one of the failing big three to one of the best car makers in the world.

It tells the story of Alan Mullay (the man credited with saving plane maker boeing after 9/11) taking the regins of ford over when Bill Ford step aside knowing that he did not have the ability to deliver the nessarily changes at ford, dealing with entrenched coperate culture of detroit that was focused more on infighting and ego between excutives and the american auto unions and enitlement culture that prevailed at all levels in detriot. A failure to use anyaltical type managment and assocaited lack of accountability.

Allan Mullay intergrated ford which had been running regionally with almost completly different model ranges europe america and asia at times.

This book also tells the story of how ford being a family controlled company with voteing preferntuial voting shares can have a long term vison ande common cause that may be harder for other buiness.

this is not just another buiness tale this is also a great read that leaves a postive feeling when read and restore faith in a can do attitude that has been so lacking in many coperations of late.
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Format: Paperback Verified Purchase
I was amazed, I just could not put this book down. I must admit to being a Ford fan which helps with what one would think would be a boring subject (saving Ford) but the cover says it reads like a thriller, which I more or less ignored, but it does. I would recommend this to any aspiring director or manager of any company. I don't know how Allan Mullally managed to sleep at night.
The detail is as amazing as it is informative I definitely would recommend this book to any one who thinks they have responsibilities
at work.
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Format: MP3 CD Verified Purchase
this book is amazing. the first chapter is boring because it talks about the history of ford but once they start talking about what changes had to be made to save ford it becomes an amazing story full of James Bond and Mission Impossible type of stuff. This book/audio book should be used in EVERY school and college as it helps you to understand how to prevent trouble and save a billion dollar company. It also helps you to learn how to work with others in a organisation and how a person can develop their own skills. The fights and arguments that occurred within Ford are just amazing for example union workers were getting paid even when there was no work available and Ford could not do anything to stop it.
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Format: Kindle Edition Verified Purchase
A very well written insight into the workings of Ford Motor Company and the attitudes and behaviour of its leadership. The writing style is highly engaging - leaving the reader feeling as though they were in those meetings!
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Format: Hardcover Verified Purchase
More readable and better written than most books of this genre. A good description and explanation of the recent past in the North American car industry from the perspective of the Ford Motor Company. Bryce has had access to the people involved and has used these sources to write an excellent account of the period.

If I have a problem with this book, then it's the fact that the story isn't over. Surely the time for this book is when Mulally retires, but he's likely to be in charge at Ford for some years to come and although their North American operation has a full range of cars and trucks that it can sell profitably, the current European situation is dire.
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Format: Kindle Edition Verified Purchase
Fantastic read. Gave an incredible insight into the running of a global motoring superpower and American icon that is Ford.
Until I read this book I had no idea how close Ford came to going out of business.
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