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Ambition: Why It's Good to Want More and How to Get It Paperback – 26 Feb 2016
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"If you are looking for a foundation book to get you started with business literature, Ambition: Why it's Good to Want More and How to Get It , will fulfil that need in style." (Quality World, August 2016) I like this book. In the best traditions of TEDsters like Amy Cuddy it basically proves that just HAVING ambition is a good thing (The Marketing Society, April 2016)
From the Back Cover
BE BOLD. BE BRAVE. EMBRACE YOUR AMBITION.
Ever have that nagging feeling that you are better than the sum of your current achievements? Do you wish to achieve much more, to change the world or to reach the top of your game?
GET TO WHERE YOU WANT TO BE
It has been proven that ambitious people achieve greater levels of success. Grounded in scientific research and with inspiring insights from those at the top of their fields, Ambition will help you:
- Understand that you can do more than you think with what you've already got
- Discover your true motivation and learn how to use it as the fuel for greater success
- Pick up practical tips and techniques on how to use your talents
- Learn from others at the height of their success in business, music, the arts and sport, including John Torode, Myleene Klass, Will Greenwood, Katie Hopkins and Gavin Patterson
If you want to get that promotion, achieve that big life-changing goal, start your own successful business, receive that distinctive acclaim, or make a positive difference to the world, then you already have the fuel of ambition in you. It's time to use it to drive your success.
"Without ambition we have no direction; but with it, we can achieve anything. Embrace your ambition, read this book and be the success you want to be in the world"
--Emma Jones, MBE, founder of Enterprise Nation
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»» the goal(s) should mean a lot to you. Far better to drive towards a goal you are passionate about.
»» A good method for getting some momentum and accuracy on your goals is to know the end result and then work backwards.
»» make some space for your goal. Otherwise it just gets lost with all the other stuff to do.
»» make a plan on when you will work towards your goal
This book is full of good, common sense advice and, what is more, it gives you a plan of action of how to go about it. The author tells you to be clear about what you want to achieve, to make room for your ambition, to make a plan, be motivated, use your skills, focus your time and energy, create a support team and get out there and make it happen!
If you are looking to do something different and are unsure, this could be the book which persuades you to just get out there and do it. It is full of real life stories and examples to inspire you – meaning it is an interesting read as well (some of these types of books can be dull) and gives lots of advice that you can actually apply to your personal ambition. This is a book which I know I will keep and refer to often.
The book’s scope, which it achieves well, is to present ideas and strategies for helping you achieve your goals and ambitions, whether in your personal life, career or business.
If you are unsure what your goals and ambitions might be, for example, you want to get ideas for a new venture, career, business or life direction, then you will probably need to look elsewhere initially. Nor does this book seek to cure depression, stress, or lift your mood if you are feeling deflated – there are plenty of other books out there that claim to do that.
Inevitably some of the ideas presented in this book to achieve your ambition may feel like common sense. Even so, it’s still useful to have them reinforced and woven into your personal strategies. Rachel Bridge does this well. I also felt I learn quite a lot of new ideas from this book.
The book is an easy read, with brief, concise chapters, clearly expressed ideas, and some useful case studies from successful, famous, ambitious people.
There is a very clear contents, which outlines the books proposed "process", clarifying your goals, developing the plan, remaining motivated, using skills you have, getting what is needed, better time management, developing better focus, doing research, making it happen, creating a support team and finally a summary of eight ways to improve the chances of success.
Each chapter begins and ends with a quotation, the style and pace of the writing is great, there's good use of bullet points, subheadings, the text is spaced out well and its easy to read a lot quickly, each chapter finishes with an "over to you" exercise of two or three points, these are usually simple but great, such as writing down a goal, considering how achievable it is and then challenging you to list three ways you will achieve it.
I wish I had this book years ago, when I first read books like How To Make Friends and Influence People and made a move from study, learning to applying what I had learned in some practical way. I've read a few planning books which were awful to be honest and had stopped reading books in the genre because I thought they all dealt in cliches and what people already knew. At best I thought these books only good at refocusing the reader but this book imparted a lot of useful knowledge with its process for deciding/setting a goal and then reaching it.