Fire Tablet, 7" Display, Wi-Fi, 8 GB (Magenta) - Includes Special Offers
- Beautiful 7" IPS display (171 ppi / 1024 x 600). Available in four colours.
- Fast 1.3 GHz quad-core processor and rear- and front-facing cameras.
- Prime members can stream thousands of Prime Video titles, access over a million book titles, thousands of audiobooks and two million songs
- Prime members can download thousands of Prime Video movies and TV shows to watch offline anywhere
- Enjoy more than 38 million songs, movies, TV shows, books, apps and games
- Free unlimited cloud storage for all Amazon content and photos taken with Fire devices. Add a microSD card for up to 200GB of additional storage
- Up to 7 hours of reading, surfing the web on Wi-Fi, watching video and listening to music
- Stay connected with fast web browsing, e-mail and calendar support
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Fast and responsive
The fast quad-core processor consists of four high-performance 1.3 GHz cores, for quick app launch times, smooth games and videos, and great overall performance.
Power when you need it
Don’t be tethered to an electrical socket – with up to 7 hours of mixed-use battery life, Fire gives you the flexibility to go wherever the day takes you.
Beautiful 7” IPS display
Fire features a 1024 x 600 IPS display with 171 ppi for a bright display with vivid colours and whiter whites. Enjoy a great viewing experience at even the widest angles through a combination of IPS (in-plane switching) technology and an advanced polarising filter.
Capture life’s moments
Fire features a 2 MP rear-facing camera for taking photos or recording 720p HD video. The front-facing VGA camera is perfect for Skype calls with friends and family.
No more worrying about storage space
Keep your photos, movies and games with you using a microSD card slot that lets you expand your tablet’s storage by up to 200 GB. Plus, enjoy free unlimited cloud storage for all Amazon content and photos taken with your Fire device. Prime Music support for microSD cards coming soon.
Stands up to everyday life
Amazon engineers Fire tablets to hold up against everyday life. As measured in tumble tests, Fire tablets are 1.8 times more durable than the iPad Air 2.
Over one million titles with Kindle Unlimited or choose from millions of titles at low prices, vibrant HD magazines and book sharing with Goodreads. Or listen to your favourite books with Audible.
Enjoy all your favourite movies and TV shows on Amazon Video, Netflix, BBC iPlayer and more. Discover hundreds of thousands of TV episodes and movies. Amazon Video also lets you fling your content to your Fire TV.
Over 500,000 apps including favourites such as Facebook, Twitter and Spotify. Play great titles including Inside Out Thought Bubbles, Jetpack Joyride, Monument Valley and Sonic Dash from developers such as Disney, Halfbrick Studios, ustwo, Sega and more.
With Fire OS updates you can quickly learn more about gameplay with Twitch. Twitch is the world’s leading social video platform and community for gamers. Also new, ComiXology provides recommendations from over 100,000 great comic books and graphic novels.
Share content with Family Library
Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games and books, and it now allows Prime members to share their Prime Video content. Access your family's content across devices—both Amazon devices and free Amazon apps for other platforms, including iOS and Android.
Find the things you love more easily
Fire OS is the best entertainment experience on a tablet with quick access to the things you do most. The home screen includes dedicated content pages for books, games, apps, video, music, audiobooks and Newsstand, making it quick to pick up right where you left off. Powered by Amazon’s recommendations engine, you can quickly browse books, movies, TV shows, music, apps and games suggested just for you.
No more waiting
With ASAP (Advanced Streaming and Prediction), Amazon movies and TV episodes are ready for you to watch instantly. ASAP dynamically adapts to your viewing habits. On Deck automatically downloads Prime Video (for Prime members) and the first episodes of Amazon Original Series while your device isn’t in use, ensuring that there is always something new to enjoy instantly, even when offline.
The Best of Prime with Fire Tablets
Try Prime free for 30 days
If you haven't tried Amazon Prime in the past, we'll give you a 30-day free trial. Experience what millions of members already enjoy—unlimited streaming of thousands of hit movies and TV episodes, ad-free access to two million songs, reading a Kindle book a month for free from a selection of books, and Free One-Day Delivery on millions of items.
Borrow great books for free
With Prime, Fire tablet owners can borrow any title from the Kindle Owners' Lending Library for free, as frequently as a book a month, with no waiting and no due dates. Choose from over 1 million titles, including current and former top sellers in the Amazon.co.uk Kindle Store and the original Harry Potter books.
Stream thousands of movies and TV shows with Prime Video
With Amazon Prime, members enjoy unlimited streaming of tens of thousands of movies and TV shows at no additional cost, including Amazon Original Series The Man in The High Castle and more popular movies and TV shows such as Lucifer, Outlander and The LEGO Movie.
No Wi-Fi, no problem - Prime Video downloads
Prime members can download thousands of Prime Video movies and TV shows. Watch downloaded videos anywhere—on a plane, on holiday, in the car, or wherever you don't have a wireless connection.
Two million songs with Prime Music
Prime Music gives Prime members unlimited, ad-free access to two million songs, more than a thousand playlists, and hundreds of stations with unlimited skips. Load up your music library with Prime Music. Find more music from your favourite artists, your favourite genres or let Amazon’s personalised recommendations introduce you to your next favourite band.
Thousands of movies and TV episodes to stream, buy or download
Whether you're a Prime member or not, enjoy a huge selection of TV episodes and movies, plus exclusive features such as ASAP and Fire for Kids. Fire tablets are an easy way to enjoy Netflix, Prime Video and low-cost movie rentals.
Watch on the big screen
Fling Amazon movies and TV shows from your tablet to your big-screen TV using Second Screen. This turns your TV into the primary screen, freeing up your Fire tablet to provide playback controls, a customised display for X-Ray, or simply to e-mail, browse the web and more while you watch a movie. Second Screen is available for Amazon Fire TV, PlayStation 3 and PlayStation 4. Mirroring capabilities are not supported.
Great performance for less than £50
IPS displays provide viewing angles twice as wide as standard TN (Twisted Nematic) screens so you can enjoy a great viewing experience at all angles. IPS also offers a broad colour gamut for rich colour reproduction in movies, TV shows, photos and magazines. Fire’s display also packs an impressive 300 nits of brightness and an advanced polarising filter so you always have a great viewing experience.
Enjoy £2.00 reward to spend on movies or TV on Amazon Video when you purchase a new Amazon Fire TV, Fire TV Stick, or Fire tablet sold by Amazon.co.uk. A maximum of 1 reward per customer applies. UK customers only. Offer ends at 23:59 on Wednesday, May 10, 2017. Here's how (terms and conditions apply).
Exclusive titles at low prices
Over one million exclusive titles that you won't be able to find anywhere else. Shop in the Kindle Store for millions of books, newspapers and magazines.
Read as much as you want with Kindle Unlimited
Choose from over 1 million titles and thousands of audiobooks. From mysteries and romance to sci-fi and more, freely explore new authors, books and genres on any device for just £7.99 a month. Create virtual bookmarks with Whispersync so your Fire tablet picks up right where you left off. Try Kindle Unlimited for free for 30 days.
Share with friends on Goodreads
Find your next favourite book. Fire tablets are integrated with the world’s largest site for readers and book recommendations, with over 40 million members, 1.1 billion books added, and 43 million book reviews. Join over 30 million other readers and see what your friends are reading, share highlights, and rate the books you read with Goodreads on your Fire tablet.
Enjoy vibrant magazines
Our interactive magazine experience allows you to start reading in just a few seconds, with access to back issues at any time in the cloud. Plus, many Kindle magazines come with a 30-day free trial.
Read comfortably at night…
Blue Shade is an exclusive Fire OS “Bellini” feature that works behind the scenes to automatically adjust and optimise the backlight for a more comfortable night-time reading experience. Simply tap Blue Shade on the quick actions menu to turn on this feature and enjoy your favourite book, news article, app, or any other night-time activity without straining your eyes.
…without giving up a good night’s sleep
Recent studies by the Harvard Health Publication have shown that evening exposure to blue light from electronic screens can suppress our bodies’ production of melatonin, a naturally occurring hormone. A lack of melatonin can prolong the time it takes to fall asleep, which in turn can delay REM sleep and reduce alertness the following morning. Blue Shade gives you the option to fine-tune the colour settings, with the device intelligently adjusting the colour filtering so that at any colour or brightness, the blue wavelength light is always suppressed.
Over 500,000 apps and games
Fire tablets feature instant access to thousands of the most popular free and bestselling games, social media, premium TV and movie providers, and so much more.
The best games
Enjoy bestselling games such as Candy Crush Jelly Saga, Hay Day, Subway Surfers, Game of War - Fire Age, Hungry Shark World and Hearthstone: Heroes of Warcraft.
Huge music selection
With millions of songs from thousands of artists, Amazon Music brings all your favourite music to your fingertips. Digital music you buy from Amazon is saved to your music library for free, and you can play or download it anytime.
Ad-free access to two million songs with Prime Music
Prime members can enjoy unlimited, ad-free access to two million songs and over a thousand playlists. Find more music from your favourite artists, follow along to lyrics with X-Ray, or let Amazon's personalised recommendations introduce you to your next favourite band.
Audiobooks by Audible
Audiobooks are great for enlivening your daily commute, for enjoying whilst cooking or for motivating yourself while keeping fit - all those times you can listen but can't read. Audible, an Amazon company, has the world’s largest collection of downloadable audiobooks with over 200,000 titles including books by top-selling authors such as Stephen King, J.K. Rowling and George R.R. Martin. Our books are wonderfully read by professional narrators and performers such as Hollywood’s Jake Gyllenhaal (The Great Gatsby) and Kate Winslet (Matilda).
Read and Listen
Now on Fire tablets, read and listen simultaneously with real-time highlighting. It's called Immersion Reading and that's what it does: immerse you in a story by narrating and highlighting the text as you read. It sparks an extra connection that boosts engagement and comprehension, taking you deeper into the book.
Introducing Amazon Music Unlimited
For only £7.99/month for Prime members (non-Prime price: £9.99/month), stream 40 million songs and enjoy curated playlists, stations and weekly new releases—on-demand and always ad-free. Plus, with offline listening, your music is always at your fingertips. Learn more
Designed with kids in mind
When children use Fire for Kids, it's like they have their very own personalised tablet. The background colour and fonts change to a kid-friendly design and they only see the titles that you give them access to.
Thousands of kid-friendly titles with Fire for Kids Unlimited
Fire for Kids Unlimited is an all-in-one subscription that brings together age-appropriate videos, games, educational apps and books —all the types of content that kids from 3-12 years old love. From just £1.99 per month with the first month free, enjoy unlimited access to content featuring characters such as Peppa Pig, The Gruffalo, Teen Titans and Tom and Jerry. Kids will also find their favourite games such as Toca Hair Salon ME and Star Wars Rebels. There are also great books, such as Monstrous Maud and Thomas the Tank Engine. Learn more
Perfect for parents
Fire for Kids is built from the ground up to help give parents peace of mind when it comes to tablet use. Parents can create a profile for each of their children and choose what books, apps, games and videos they want to give their kids access to. Fire for Kids is free on every Fire tablet
Fire Kids Edition also available
The Fire Kids Edition includes the latest Fire tablet plus 1 year of Amazon Fire for Kids Unlimited and a Kid-Proof Case. Learn more
Limit screen time, so they don’t just play
With Fire for Kids, parents can set daily limits for tablet use, or restrict certain categories—such as games and video—while leaving unlimited time for reading.
Content on hundreds of devices
At Amazon, we make it easy for you to access your content on other devices. The books, videos, apps, audiobooks, games and music that you buy for your Fire tablet can also be enjoyed on Amazon apps for Windows, Mac, Android, iOS, game consoles, TVs and more.
Sync your content across all your devices with Whispersync
Start streaming a movie on your Fire tablet, pause it and then continue watching the same scene on your compatible TV. Whispersync remembers how much you've watched, read or listened to so you can pick up right where you left off, no matter which device you are using.
Our slim cases are designed to fit your Fire tablet perfectly and provide full front and back protection. The case is easy to attach and remove, with an integrated magnetic closure to ensure your cover stays shut while on the go. The cover is designed to fold back, so you can read comfortably with just one hand.
Whether you are browsing the web at home, enjoying a movie on the plane or reading your favourite book, our slim design with built-in stand conveniently allows your Fire tablet to rest in either landscape or portrait orientation so you can enjoy your content hands-free.
Top customer reviews
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It was £30 in the Black Friday sale and I knew I could return it if it was poor quality.Maebe a little 7 incher could be useful travelling about and I could be less concerned if it broke or I dropped it etc.
What a fab 7 incher.Beautiful but simple design ,light,slim,lovely to hold and what a great screen image.strong rich deep colours and outstanding clarity.I had to look it up because it honestly looked so good I thought it was HD or certainly LED.Fab.
The battery is a little short lived but easy to charge so nothing terrible.The sound is a bit too low in volume which is a shame as the mono sound quality is good .Maebe there is an app to boost volume?obviously having the speaker at the back is always a loser however most are like this.
You have much less apps compared with android play store but I heard you can download and install android playstore if you want.
A nice user interface ,clear,happy,dynamic and interesting.Bluetooth,great.I got the 8g which soon got filled up of course,but got a 16g card for £7 to put in the slot.
There are a lot of amazon ads but all relate completely to what you have already bought,used or downloaded,they are not at all intrusive(unlike fire TV!!!)and you can switch them off anyway.
A lot of amazon services such as music unlimited,audible,Amazon music,kindle books,etc.etc.so if you have ever bought a kindle book,music,audible,etc.it will all be automatically there available for you to enjoy.
If you have never used these services there are lots and lots of freebies In games too so you can download and purchase to your hearts content without paying a penny.! Now that's what I call a great deal.(just be careful of repeating subscriptions if you do want to sign up for a free month etc.).
All in all a really fab classy quality 7 incher.Might be good to get a case(£1.80 on eBay)and plug in or use Bluetooth for sounds.You can use the speaker but only in a silent envoirment.
This system is an adaption of Google android but is really something unique.easy to use and great fun.£50 I would not have spent but I think it's worth it,though a free case or £45 would be ideal.
UPDATE now a fourth kindle with a broken screen ALL cracks are in exactly the same place no replacements offered but a paltry 15% discount on full price replacements offered, AMAZON YOU SUCK! its not only the kindles that have gone down recently but customer care too
Most recent customer reviews
- The charge port is at a strange angle and the cable keeps coming loose. This looks like a serious design flaw.Read more