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All-New Fire 7 Tablet with Alexa, 7" Display, 8 GB, Black — with Special Offers

4.3 out of 5 stars 823 customer reviews

Price: £49.99 & FREE Delivery in the UK. Delivery Details
In stock.
Dispatched from and sold by Amazon EU Sarl. Gift-wrap available.
Note: This item is eligible for click and collect. Details
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8 GB
Black
With Special Offers
Special offers and sponsored screensavers display when your device is in sleep mode. Learn more
  • The next generation of our bestselling Fire tablet ever - now thinner, lighter, with longer battery life and an improved display.
  • Beautiful 7" IPS display with higher contrast and sharper text, a 1.3 GHz quad-core processor and up to 8 hours of battery life. 8 or 16 GB of internal storage and a microSD slot for up to 256 GB of expandable storage. Available in all-new colours: Black, Marine Blue, Punch Red and Canary Yellow.
  • Alexa gives you quick access to the information and entertainment you want. Ask questions, play music, get the news, weather, control your smart home and more - just press the home button and ask. (Enabled via an over-the-air software update)
  • Enjoy millions of movies, TV shows, songs, Kindle eBooks, apps and games - including Amazon Video, Netflix, Facebook, Spotify, TuneIn, Instagram and more.
  • Prime members get access to over a thousand books and magazines, more than two million songs, thousands of movies and TV shows and secure photo storage - at no additional cost.
  • Watch downloaded videos offline anywhere with a Prime membership or Netflix subscription.
  • Enhance your entertainment experience with features you only get from Amazon - including ASAP, X-Ray, On Deck, Blue Shade and Fire for Kids Parental Controls.

Fire Tablet (previous generation)
Pre-owned 7-inch fire tablet (previous generation), now starting from £29.97. Buy here
Smart value. Serious entertainment.

Fast and responsive

The fast quad-core processor consists of four high-performance 1.3 GHz cores for quick app launches, smooth games and videos and great overall performance. Plus, Fire 7 now offers dual-band Wi-Fi with support for more Wi-Fi networks and better network performance.

No more worrying about storage space

Expand your tablet’s storage by up to 256 GB using a microSD card to keep your photos, movies and compatible apps and games with you. Plus, enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire tablet.

Capture life's moments

Fire 7 features a 2 MP rear-facing camera for taking photos or recording 720p HD video. The front-facing VGA camera is perfect for Skype calls with friends and family.

Crisp and vivid 7” IPS display

Fire 7 features a 1024 x 600 IPS (in-plane switching) display with 171 ppi for a bright display with vivid colours and whiter whites for a great viewing experience at all angles. Compared to the previous generation, Fire 7 features an improved display that provides better contrast and sharper text.

Power when you need it

With up to 8 hours of mixed-use battery life, Fire 7 gives you the flexibility to go wherever the day takes you.

Stands up to everyday life

Amazon engineers Fire tablets to hold up against everyday life. As measured in tumble tests, Fire 7 is more durable than the latest iPad and 2x more durable than iPad mini 4 (and costs a lot less too).

Designed for Entertainment
Designed for Entertainment

Read

Choose from millions of Kindle eBook and magazine titles that you won't be able to find anywhere else. Over one million titles are priced at £2.99 or less. Or read as much as you want with a Kindle Unlimited subscription for just £7.99 a month.

Read comfortably at night with Blue Shade, an exclusive Fire OS feature that automatically adjusts and optimises the backlight for a more comfortable night-time reading experience.

Watch

Enjoy all your favourite movies and TV shows on Amazon Video, Netflix, BBC iPlayer, ITV Hub and more. Discover hundreds of thousands of TV episodes and movies, plus fling Amazon Video content to your Fire TV using Second Screen.

Watch downloaded videos anywhere with a Prime membership or Netflix subscription—on a plane, on holiday, in the car, or wherever you don't have a wireless connection.

Play

Fire tablets feature instant access to over 500,000 of the most popular free and bestselling apps such as Facebook, Twitter and Spotify, and games, including favourites such as Candy Crush Jelly Saga, Subway Surfers and more.

Listen

With millions of songs from thousands of artists, the Amazon Digital Music Store brings all your favourite music to your fingertips. Music you buy on your Fire tablet is saved to Your Music Library and you can play or download it anytime. Unlock more music with Amazon Music Unlimited, at just £7.99 per month for Prime members (£9.99 per month for non-Prime members).

Audible offers over 200,000 titles in audiobooks, including bestsellers, romances, thrillers and much more.

Meet Alexa

Alexa on Fire tablets

Alexa provides quick access to the entertainment you want, including music, games, audiobooks and more. You can also ask Alexa questions, check your calendar, get news, find sports scores and even control your smart home. All you have to do is press and ask. Click here for instructions on enabling Alexa.

One press. Millions of possibilities.

When connected to Wi-Fi, simply press the home button for one second and then ask. Alexa will respond to you and will even show visual responses to certain questions.

Everyday tasks made easier

Alexa on Fire tablets helps makes everyday life easier. Just press and ask to set alarms and timers, check your calendar, to-do or shopping lists and more. You can also order millions of items with your voice, such as household and personal care products.

Be entertained

Whether you’re looking for your favourite playlist or need a quick joke, you can ask Alexa. Just press and ask for a song, artist or genre and stream directly over Wi-Fi. Alexa also provides voice control for Amazon Music, TuneIn and more.

Stay informed

Now you can ask Alexa a question and get an immediate voice response. When you press and ask, Alexa can pull up your Flash Briefing, Wikipedia articles, news, sports scores and more.

Voice-control your smart home

Alexa works with devices such as lights, switches, thermostats and more from Netatmo, Hive and Philips Hue. Switch on the lamp before getting out of bed or change the temperature on your thermostat while reading in your favourite chair, or dim the lights from the couch to watch a movie - just press and ask.

Compare Fire tablets

Fire 7 Fire HD 8 Fire HD 10
Price From:
£49.99
From:
£79.99
From:
£169.99
Display 7" 8" 10.1"
Resolution 1024 x 600 (171 ppi) 1280 x 800 (189 ppi) 1280 x 800 (149 ppi)
Colours Black, Marine Blue, Punch Red and Canary Yellow Black, Marine Blue, Punch Red and Canary Yellow Black, Silver Aluminium and White
Processor Quad-core 1.3 GHz Quad-core 1.3 GHz Quad-core up to 1.5 GHz
Alexa-enabled Yes Yes Yes
Sound Mono speaker, built-in microphone Dolby Atmos, dual-stereo speakers, built-in microphone Dolby Audio, stereo speakers, built-in microphone
Storage 8 or 16 GB (expandable by up to 256 GB) Free unlimited cloud storage for Amazon content 16 or 32 GB (expandable by up to 256 GB) Free unlimited cloud storage for Amazon content 16, 32 or 64 GB (expandable by up to 200 GB) Free unlimited cloud storage for Amazon content
Camera VGA front-facing camera + 2 MP rear-facing camera with 720p HD video recording VGA front-facing camera + 2 MP rear-facing camera with 720p HD video recording Front-facing HD camera + 5 MP rear-facing camera with 1080p HD video recording
Connectivity Dual-band Wi-Fi Dual-band Wi-Fi Dual-band Wi-Fi
Battery Life Up to 8 hours of reading, surfing the web, watching video and listening to music Up to 12 hours of reading, surfing the web, watching video and listening to music Up to 8 hours of reading, surfing the web, watching video and listening to music
Weight 295 g 369 g 432 g
Dimensions 192 x 115 x 9.6 mm 214 x 128 x 9.7 mm 262 x 159 x 7.7 mm
Customer Support E-mail, web and phone E-mail, web and phone E-mail, web and phone
Exclusive features on Fire tablets
Exclusive features on Fire tablets

Find the things you love more easily

Fire OS is the best entertainment experience on a tablet with quick access to the things you do most. The home screen includes dedicated content pages for books, games and apps, video, music, audiobooks and Newsstand. Powered by Amazon’s recommendations engine, you can quickly browse new books, movies, TV shows, music, apps and games.

Enhance your viewing experience

With ASAP (Advanced Streaming and Prediction), Amazon movies and TV episodes are ready for you to watch instantly. ASAP dynamically adapts to your viewing habits.

On Deck automatically downloads Prime Video (for Prime members) and the first episodes of Amazon Original Series while your device isn’t in use, ensuring that there is always something new to enjoy instantly, even when offline.

Access your entertainment across all devices

Whispersync remembers how much you've watched, read or listened to so you can pick up right where you left off, no matter which device you are using. Plus, with every Fire tablet, you get free, unlimited cloud storage for all your Amazon content including unlimited storage on photos you've taken with your Fire tablet.

Share content with Family Library

Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games and books, and now also allows Prime members to share their Prime Video content. Access your family's content across devices — both Amazon devices and free Amazon apps for other platforms, including iOS and Android.

The best of Prime

Try Prime free for a month

If you haven't tried Amazon Prime in the past, we'll give you a 30-day free trial. Experience what millions of members already enjoy — unlimited streaming of thousands of movies and TV episodes, ad-free access to two million songs, borrowing a Kindle book a month for no additional cost from a selection of books and unlimited One-Day Delivery on millions of items. Learn more

Unlimited reading with your Fire tablet

Prime Reading gives you unlimited access to over a thousand books, magazines, comics, Kindle Singles and more. With your Fire tablet, you can read however you want, whenever you want.

Prime''

Stream thousands of movies and TV episodes with Prime Video

With Amazon Prime, members enjoy unlimited streaming of thousands of movies and TV episodes at no additional cost, including Amazon Original Series such as The Grand Tour, The Man in the High Castle and American Gods.

No Wi-Fi, no problem — Prime Video downloads

Exclusive to Prime members, download thousands of Prime Video movies and TV episodes. Watch downloaded videos anywhere — on a plane, on holiday, in the car, or wherever you don't have a wireless connection. Prime Video offers offline viewing at no additional cost.

Over 2 million songs included with Amazon Music

Prime Music is a benefit of your Amazon Prime Membership, featuring a growing selection of 2 million songs, always ad-free and on demand. Unlock more music with Amazon Music Unlimited for just £7.99 per month for Prime members. Learn more

Prime Photos

Amazon Prime membership includes Prime Photos, giving you unlimited storage in Amazon Drive for your entire photo collection at no additional cost. You also get 5 GB of extra Amazon Drive storage for your videos or other files. Photos or videos you take on your phone or tablet can be uploaded to Amazon Drive automatically.

Share with your kids
Share with your kids

Designed with kids in mind

When children use Fire for Kids, it's like they have their very own personalised tablet. The background colour and fonts change to a kid-friendly design and they only see the titles that you give them access to.

Perfect for parents

Fire for Kids is built from the ground up to help give parents peace of mind when it comes to tablet use. Parents can create a profile for each of their children and choose which books, apps, games and videos they want to give their kids access to. Fire for Kids is free on every Fire tablet.

Limit screen time, so they don’t just play

With Fire for Kids, parents can set daily limits for tablet use or restrict certain categories — such as games and video — while leaving unlimited time for reading.

Over 5,000 kid-friendly titles with Fire for Kids Unlimited

Amazon Fire for Kids Unlimited is the first-ever all-in-one subscription that brings together books, games, educational apps, movies and TV shows — all the types of content that kids and parents love. From just £1.99 per month, enjoy unlimited access to content including titles from Disney, Nickelodeon, Sesame Street and many more. Learn more

Fire Kids Edition tablets also available

The Fire 7 Kids Edition and Fire HD 8 Kids Edition tablets include the Fire tablet, 1-year of Fire for Kids Unlimited and a Kid-Proof Case. Plus a 2-year worry-free guarantee. Best-in-class parental controls allow you to manage usage limits, content access and educational goals. Learn more

Make it Personal
Make it personal
Make it personal

Made with premium polyurethane fabric, our slim, form-fitting case designed by Amazon conveniently allows your Fire to rest in either landscape or portrait orientation so you can enjoy your content hands-free.

Easy to attach and remove, the cases are integrated with a magnetic closure that keeps your cover shut while on the go, which automatically puts your Fire tablet to sleep when it is closed and wakes it upon opening.

Explore beyond our cases and accessorise your device with a wide selection of memory cards, screen protectors and more. Learn more

Technical Details
Display7" (17.7 cm) touchscreen, 1024 x 600 resolution at 171 ppi, SD video playback, with IPS (in-plane switching) technology and an advanced polarising filter
Size192 x 115 x 9.6 mm
Weight295 g
Actual size and weight may vary by configuration and manufacturing process
CPU & RAMQuad-core 1.3 GHz with 1 GB of RAM
Storage8 GB (4.5 GB available to user) or 16 GB (11.6 GB available to user) of internal storage. Add a microSD card for up to 256 GB of storage for even more movies, TV shows, music, photos, personal videos and apps.
Some apps may need to be installed on internal storage.
Battery LifeUp to 8 hours of reading, surfing the web on Wi-Fi, watching video and listening to music. Battery life will vary based on device settings, usage and other factors such as web browsing and downloading content. Actual results may vary.
Charge TimeFully charges in under 6 hours using the micro-USB power adaptor included in the box, or slightly longer with other micro-USB power adaptors that you may already have
Wi-Fi ConnectivityDual-band Wi-Fi. Supports public and private Wi-Fi networks or hotspots that use the 802.11b, 802.11g or 802.11n standard with support for WEP, WPA and WPA2 security using password authentication; does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks.
4G ConnectivityN/A
PortsUSB 2.0 (micro-B connector) to connect to a PC/Macintosh computer, or to charge your device with the included power adaptor; microSD slot for external storage
Audio3.5 mm stereo jack and integrated speaker
Content Formats SupportedKindle (AZW), KF8, TXT, PDF, unprotected MOBI, PRC natively, Audible Enhanced format (AAX), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, PCM/WAVE, OGG, WAV, M4V, MP4, AAC LC/LTP, HE-AACv1, HE-AACv2, MKV, AMR-NB, AMR-WB, HTML5, CSS3, 3GP, VP8 (WEBM)
SensorsAccelerometer
Camera SpecsVGA front-facing camera. 2.0 MP rear-facing HD camera
Location ServicesLocation-based services via Wi-Fi
Available ColoursBlack, Marine Blue, Punch Red and Canary Yellow
Additional FeaturesExternal volume controls, built-in Bluetooth with support for A2DP compatible stereo headphones, speakers, microphone and LE accessories support
Accessibility FeaturesVoiceView Screen Reader and Screen Magnifier, enabling access to the vast majority of Fire tablet features. VoiceView features IVONA's award-winning natural language text-to-speech voice. Fire OS 5 also includes system-wide subtitle settings, adjustable font sizes up to 50% larger and a variety of book reading text adjustments such as adjustable colours and text spacing. Also includes a built-in Oxford dictionary. Learn more
System RequirementsFire 7 is ready to use right out of the box—no setup, no software to install, no computer required to download content
Warranty and ServiceFire is sold with a limited warranty of one year provided by the manufacturer. If you are a consumer, the limited warranty is in addition to your consumer rights and does not jeopardise these rights in any way. This means you may still have additional rights at law even after the limited warranty has expired (for further information on your consumer rights, click here). Use of Fire tablet is subject to the terms found here.
Included in the BoxFire 7 tablet, USB 2.0 cable, 5W power adaptor and Quick Start Guide

Customer Questions & Answers

Customer reviews

Top customer reviews

By O E J TOP 500 REVIEWERVINE VOICE on 19 July 2017
Configuration: With Special OffersColour: Marine BlueDigital Storage Capacity: 8 Verified Purchase
Quite simply the best bargain I have ever found on Amazon. Admittedly this was on Prime Day in July 2017, I suppose I'm not allowed to mention the price but let's just say it was equivalent to a couple of large Super Supremes at Pizza Hut. Truly mind-blowing value. This is our third Kindle, I regularly use the Fire HDX and the Fire 7 at first glance seems to be a smaller version of it. It's for my 14 year old daughter and she is absolutely delighted with it, watching Amazon Prime content and Netflix most of the time and of course online books too and Prime music. I cannot speak highly enough of it, it is incredible value and (almost) a must-have for the children and I suppose the grown-ups too. I'm not sure what an iPAD Mini can do that the Fire 7 can't, but I can't forget the price, so low it's really a law-abiding steal. Just get one! There's everything to like and so far nothing not to like. Okay the cameras are nothing special quality-wise but it seems an insult to criticise it at all when you stop and add up what you get for your money. I reckon it's THE best buy on Amazon, out of millions of products.
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Configuration: With Special OffersColour: Punch RedDigital Storage Capacity: 8 Verified Purchase
This is my fifth or sixth kindle fire to be bought for our household. My second generation eventually died, but my fifth generation just has a shattered screen (the joys of being disabled), and I felt it was simpler to replace when the price dropped to £29.99. I love the kindles. They feel like a quality tablet, the screens are responsive and I use it as any other tablet. Just buy a micro SD card and off you go.
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Configuration: With Special OffersColour: BlackDigital Storage Capacity: 8 Verified Purchase
This is my 3rd Kindle and it is the best. 'Alexa' is quick and easy to use and very responsive but one of the best things I like about it is that I can transfer photos from my camera on to my Kindle, which saves me having to initially carry my laptop around with me, so I can put photos on to Facebook or Skype if I want too. This Kindle is lighter and not as physically big as my previous ones which makes it easier to carry around or pack for travelling. I like the 'Blue Shade' when reading at night. Being able to expand the memory is a big advantage over my previous Kindle so now I can put a great deal more music on it for my enjoyment. Finally it was a lot cheaper than my previous Kindle which is a big advantage, so I can now buy more books and music. I would recommend this Kindle.
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Configuration: With Special OffersColour: Punch RedDigital Storage Capacity: 8 Verified Purchase
Well what can I say ,, I'm in total love with this little slim line fire! It's amazing colour , sound and very very fast , haven't figured out a few things 1st as I'm not a total techno geek ,,,, but I will but I will get there , total value for money even at the retail price but at £29.99 it was to good a bargain to miss ,,,,, my old 3rd generation fire is now go a gather alot of dust .
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Configuration: With Special OffersColour: BlackDigital Storage Capacity: 8 Verified Purchase
I love the new kindle with alexa, saves all that scrolling thru your libraries or carousel. I'm a great fan of kindle they are reliable easy to use my current one was just a little old, over used it was time to update, I took advantage of prime day and snapped up a bargain for myself its thinner and lighter than my old model, nothing bad to say about it as I said I'm a fan
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Configuration: With Special OffersColour: Marine BlueDigital Storage Capacity: 8 Verified Purchase
Lots of benefits but drawbacks are takes longer when switching on and very hard to read in sunshine. In general though really clear picture and acts like a mini computer, not much I can't access.
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Configuration: With Special OffersColour: BlackDigital Storage Capacity: 16 Verified Purchase
I love the kindle fire 7 with Alexa but disappointed that it does not have firefly! Firefly is brilliant and my older fire has it!Other than that,Alexa is very helpful and I'm happy with my purchase!Forty quid in the prime day sale helped also!I have given this to my 3year old granddaughter as she can access the net and play all her tv channels and games on a dedicated child account just for her age!Brilliant!
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Configuration: With Special OffersColour: BlackDigital Storage Capacity: 16 Verified Purchase
Very very pleased and surprised. Light, portable, thin, easy to use and very practical.Although primarily an entertainment tablet I bought this as emergency back up for work tasks on the move and I'm able to do whatever I need. Excellent value and in my view a substantial purchase for the price.
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