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All About Brands

"ruth683"
 
The Business of Brands
The Business of Brands
"Finally - a hard headed business book about brands, setting out the ways brands can create value"
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
"The most quoted brand book of recent years, Morgan looks at how smaller brands can challenge the dominance of the mega-brands"
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Managing Brand Equity: Capitalizing on the Value of a Brand Name
"Slightly dry, but classic must-know-about text on brands"
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do: Brought to Light by 11 Experts Who Do
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do: Brought to Light by 11 Experts Who Do
"A collection of "think pieces" from a number of branding types - a bit pseudo-intellectual in places but thought-provoking in others"
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
"Learning from other people's mistakes makes good reading, even though this book is a bit glib in places. It's a useful book to have on the shelf."
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
"Not really a brand book at all - but anyone serious about understanding brands and consumers should be familiar with these ideas"