At the age of 22, Alison founded Prince & Princess Petwear, and then later Prince & Princess Wholesale and Accessories Palace. She has over ten years of retail and marketing experience, after graduating with a First with honours in Business and Management from Huddersfield University.
In the early 2000's Alison studied under the late Emmy Award-winning screenwriter Peter Whitbread. Her first book 'How to Profit from Pet Products' was published by Elmsbury in 2012. She also regularly writes articles for business magazines, and blogs as The Sassy Business Guru.