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Alex Woo

Born and raised in New York City, Alex Woo embodies the spirit and passion of a true New Yorker. With an eponymous collection of fine jewellery, and a showroom and workshop located in the heart of Rockefeller Center, Alex has since become one of the most recognized and coveted jewelers among a new generation of designers.

With her father, a master bench jeweler, serving as her mentor, Woo grew up with an appreciation for gems, precious metals and fine craftsmanship. For over a decade she’s been designing jewellery to much acclaim and success, attracting a client list of fashion editors, stylists, trendsetters and celebrities along the way.

Inspired by her worldly travels to far and new locations, her jewellery reflects life through design that is both personal and timeless. Lovingly made in New York, every Alex Woo piece is part of a long tradition of quality craftsmanship, handcrafted artistry and careful finishing.