The Airline Business Paperback – 13 Oct 2005
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About the Author
Consultant to the airline industry
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Most Helpful Customer Reviews on Amazon.com (beta)
Doganis has established himself as a guru in the aviation industry and has added other important books including "The Airline Business in the 21st Century" and "The Airports Business", all of which have been very useful additions to my library and are excellent sources of critical information pertaining to the fascinating airline industry.
"The Airline Business" is a timely book that delves into the latest challenges that the airline industry has been grappling with through the deep recession and crisis of the first four to five years of the new millennium. In addition to the events of 9/11, the continued threat of terrorism, the SARS epidemic and the second Iraq War and other challenges, the industry is currently mired in the problem of ever escalating fuel prices.
This book provides readers with important insights into the impact of the various recent shocks and crisis on the future of the industry. In particular, Doganis explores and explains how the low cost phenomenon, the use of the latest online distribution systems, the impact of continued liberalisation and globalization, the major airline alliance groupings and consolidation of the industry will affect the airline business model.
This is a well written book that should be a valuable reference book for all practitioners, managers and other stakeholders of the air transport business.
Although it is a bit outdated (e.g. e-commerce vs. mobile), surprisingly IATA is still pursuing some of the agenda such as customer experience and check-in automation.
Whilst this book contains a lot of real life cases and industry chronology which allow a throughout understanding of many aspects of the industry, e.g. Network, Alliance, Revenue / Cost, Product and Service, be prepared to digest a lot of information from a novel-like content (which could have been presented in a more analytical context).