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Affiliate Program Management: An Hour a Day by [Prussakov, Evgenii]
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Affiliate Program Management: An Hour a Day Kindle Edition

4.7 out of 5 stars 19 customer reviews

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Length: 459 pages

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Product Description

From the Back Cover

Launch, Manage, and Build a Successful Affiliate Marketing Program

A Step–by–Step Guide

This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day–by–day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.

  • Do crucial pre–launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds

  • Set up competitive affiliate program terms

  • Launch the program and recruit affiliates into it

  • Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers

  • Use KPIs, metrics, competitive intelligence, and split testing to optimize performance

  • Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others

You′ll also find:

  • Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies

  • Twenty–five ready–made affiliate program promotion ideas

  • Real–world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Affiliate Program Management: An Hour a Day

"Well–written and completely comprehensive, this is a must–read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People′s Stuff Online

"It′s all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
Jim Kukral, ten–year affiliate marketing veteran and author of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you′ll learn what not to do! This is a must–read."
Scott Allan, VP of Marketing, LinkShare Corporation

"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real–world examples, and fantastic resource lists, this book is a comprehensive compendium of up–to–date knowledge from a leader in the field."
Alicia Navarro, cofounder and CEO, Skimlinks

About the Author

Award–winning affiliate management expert Evgenii "Geno" Prussakov is the CEO & Founder of AM Navigator a world s leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored A Practical Guide to Affiliate Marketing (2007) and Affiliate Program Management: An Hour a Day (2011) which have trained thousands of marketing professionals. In 2011 for influencing change within the industry LinkShare named him one of Performance Marketing s Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world s first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).


Product details

  • Format: Kindle Edition
  • File Size: 9240 KB
  • Print Length: 459 pages
  • Page Numbers Source ISBN: 0470651733
  • Publisher: Sybex; 1 edition (25 Mar. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004V4FGMS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.7 out of 5 stars 19 customer reviews
  • Amazon Bestsellers Rank: #467,552 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
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Top Customer Reviews

Format: Paperback
Just read the book and was well worth it - not rocket science exactly but is very comprehensive and practical (ie written by someone who has done it and knows what they are talking about and not at all a self proclaimed Guru book). Think it is a very good book for anyone connected to affiliate marketing - even if you (think you) know a lot already it puts a lot of that together and in one place and provides a good structure. I liked the practical advice like good examples of affiliate newsletters and competitions.
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Format: Paperback
This is an extremely thorough and insightful guide about how to do affiliate marketing, for any entrepreneur or individual who wants to do this properly.

The book really cuts through the smoke and mirrors of this industry. It is at the same time both meticulous and engaging to read, with a step-by-step approach to mastering this digital discipline.

After an initial introduction and overview of the industry, Geno guides affiliates on how to set up, measure and then fine-tune their business performance. He does an admirable job on highlighting the most important considerations, while also providing advice on how to avoid common pitfalls. I'm not aware of any other books out there which go through the nuts and bolts of affiliate marketing so comprehensively. Geno is a US-based affiliate but this book is relevant to affiliates globally.
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Format: Kindle Edition Verified Purchase
Geno's book should appeal to all parties, from the mildly curious right through to the experienced affiliate programme manager; both client and agency side. The content of the book is extremely well structured, delivering step by step guides and handy hints and tips in regards to subjects such as how to set-up the foundations of an affiliate programme (from commission levels to writing a killer programme description), how to motivate/activate affiliates and how to ensure that you can both identify and prohibit 'parasitic' affiliate behaviour.

As an experienced affiliate programme manager I found the book to be a resource which both refreshed my current knowledge and gave a new angle on such subjects as affiliate compliance and motivation. I especially found the sections on compiling terms and conditions around an advertisers trademark policy (Chapter 9) and affiliate motivation (Chapter 14) of particular interest.

In addition to the content within the book, Geno also recommends numerous other sources which include tools and technologies to use, forums you should consider utilising and affiliate industry events to attend throughout the US, UK and Europe.

In summary, a thoroughly worthwhile read for all parties and certainly the most comprehensive resource concerning affiliate programme management I have found.
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Format: Paperback Verified Purchase
I may have been a little wrong here but I bought this to assist with my foray into affiliate marketing as an affiliate. I should perhaps have read a little deeper before buying as this is written from the perspective of an affiliate manager setting up an affiliate scheme for affiliates to join! Perhaps this is totally obvious from the description I haven't checked since but just note that this is what this book is about. Although an interesting book and no doubt you can take pointers away if reading as an affiliate but alot of it is irrelevant taken from that viewpoint.

Check out some of my affiliate marketing sites: [...], [...] and [...] and let me know what you think by leaving a comment. It would be much appreciated.
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Format: Paperback Verified Purchase
I'm just after completing Affiliate Programme Management: An Hour a Day and I must say it's absolutely fantastic. I'm an Affiliate Marketer and this really gives a thorough insight into both sides of the fence. This book sets the standards for both Affiliate Marketers and Affiliate Managers and identifies elements within the affiliate process that should be respected on both sides.

As an affiliate I want to understand programme managers and how they work with affiliates, likewise a good programme manager wants to understand its affiliates and what drives them, in order to have a successful outcome for all. I laugh with excitement by saying this, but this book gives all the tips! It's helped me identify what to look for when choosing affiliate programmes and flags certain terms and conditions in which to stay clear. From an Affiliate Managers perspective it provides detailed insight on what managers require from affiliates and conditions that should be met in order to be accepted on Affiliate programmes.

Top marks to the Author Evgenii Prussakov as this is a must read for all involved in Affiliate Marketing. There’s a bible for every industry and this ticks the boxes for affiliate Marketing. This book won’t be leaving my side any time soon!
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Format: Kindle Edition Verified Purchase
This is a must have book for everyone involved in the affiliate marketing industry, either agency, network or merchant side. Seasoned or new professional you should read it. It will not only compliment your current knowledge but it will give you ideas for how you should manage your programme effectively. If you are an affiliate manager who deals with a "i know everything" merchant, is the best book to give them as a gift, so they will understand what affiliate marketing really is.
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