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Advertising: A Very Short Introduction (Very Short Introductions) Paperback – 24 Jun 2010

4.4 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 160 pages
  • Publisher: OUP Oxford (24 Jun. 2010)
  • Language: English
  • ISBN-10: 9780199568925
  • ISBN-13: 978-0199568925
  • ASIN: 0199568928
  • Product Dimensions: 17.3 x 1.3 x 11.2 cm
  • Average Customer Review: 4.4 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 390,004 in Books (See Top 100 in Books)
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About the Author

Winston Fletcher has worked in advertising for many years, and is the only person ever to have been both Chairman of the Advertising Association and President of the Institute of Practitioners in Advertising. He has spoken and lectured throughout the world on advertising, marketing and marketing research, and has written extensively on advertising in the media. He was founder Chairman of the World Advertising Research Center, and is a Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster. He is the author of leading books on advertising and other business topics including the forthcoming Powers of Persuasion: The Inside Story of British Advertising (OUP, July 2008).


6 customer reviews

4.4 out of 5 stars

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