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My Life in Advertising and Scientific Advertising (Marketing/Sales/Advertising & Promotion) Paperback – 16 Jan 1966

4.8 out of 5 stars 11 customer reviews

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Frequently bought together

  • My Life in Advertising and Scientific Advertising (Marketing/Sales/Advertising & Promotion)
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  • Ogilvy on Advertising
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  • Scientific Advertising: 21 advertising, headline and copywriting techniques
Total price: £30.66
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Product details

  • Paperback: 336 pages
  • Publisher: McGraw-Hill Education; Reprint edition (16 Jan. 1966)
  • Language: English
  • ISBN-10: 0844231010
  • ISBN-13: 978-0844231013
  • Product Dimensions: 15.2 x 2.8 x 22.6 cm
  • Average Customer Review: 4.8 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: 265,694 in Books (See Top 100 in Books)
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Product description

From the Back Cover

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide


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on 29 January 2017
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on 16 November 2011
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on 14 September 2000
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on 25 July 2003
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on 23 July 2010
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