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Advertising and Promotion: An Integrated Marketing Communications Approach Paperback – 15 Feb 2010

3.5 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 360 pages
  • Publisher: SAGE Publications Ltd; 2 edition (15 Feb. 2010)
  • Language: English
  • ISBN-10: 1849201463
  • ISBN-13: 978-1849201469
  • Product Dimensions: 17.8 x 1.9 x 22.9 cm
  • Average Customer Review: 3.5 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 589,221 in Books (See Top 100 in Books)
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Product description


'This book is a well-written and very useful textbook for students of advertising. The book is "written with student needs in mind", and students will definitely get value for money. It offers profound insights into the advertising business from a managerial and a cultural and social perspective, and with its examples, inserts, chapter review questions, case studies and specific case study questions and glossary and website, it should be an excellent textbook for teachers of the subject as well, as they actually have an almost entire semester plan at their hands' -
Martin Nielsen
Corporate Communications: An International Journal

About the Author

Chris Hackley is Professor of Marketing at the School of Management, Royal Holloway University of London, UK. 

Chris Hackley was the first Chair in Marketing to be appointed at Royal Holloway University of London, in 2004. Prior to that he was head of the Marketing subject group at the University of Birmingham, UK. His PhD from Strathclyde University (AACSB), Scotland, focused on the creative development process in top advertising agencies. He teaches and researches in advertising, marketing, and consumer cultural policy. Chris has published his work in some 200 books, research articles, features, reports, conference papers and presentations. He has consulted on UK alcohol policy with the UK Government Cabinet Office and the Department of Health, and with commercial organisations such as ITV, Sky Media, Channel 4 TV, New Media Group and the Huffington Post on topics including product placement and native advertising. Professor Hackley is a regular contributor to print and broadcast media on marketing and consumer policy topics with more than 100 media appearances and mentions. He has been interviewed on alcohol policy and media policy for BBC TV, ITV, BBC Radio 4, and Channel 4 TV, and his joint research has been mentioned in most UK national newspapers, and also in some overseas publications such as the Melbourne Age, Harvard Business Review, and The Times of India.   

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5 June 2016
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27 July 2013
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13 November 2013
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Most helpful customer reviews on 3.9 out of 5 stars 2 reviews
Andrew King
5.0 out of 5 starsAn excellent research tool for students and practitioners
5 February 2011 - Published on
Format: Paperback
3 people found this helpful.
Linda P
3.0 out of 5 starsI had to buy another
26 October 2013 - Published on
Format: Paperback

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