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Advertising is Dead: Long Live Advertising! Paperback – 8 Sep 2008

4.6 out of 5 stars 5 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Thames and Hudson Ltd; Reprint edition (8 Sept. 2008)
  • Language: English
  • ISBN-10: 0500286876
  • ISBN-13: 978-0500286876
  • Product Dimensions: 24.2 x 2 x 27.7 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 511,413 in Books (See Top 100 in Books)

Product Description

Review

'Explains - and lavishly illustrates - the stealth attacks by our hidden persuaders'
--The Independent

About the Author

Tom Himpe is a European strategic planner on key brands. Will Collin is founding partner of the award-winning UK agency Naked Communications.


Customer Reviews

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Top Customer Reviews

Format: Hardcover
This book centres around ambient media: the stunts the ad industry pulls to take their message off the billboards and TV, and plonk it on the street for all to see. Although, the reality is hardly anyone does ever get to see these executions, except in books like this. The cynically-minded would suggest these ideas are created less for public, and more for awards jury consumption.

That said, there's some engaging work here, mainly either using comic or shock value to see the message home. For example, one particularly compelling execution is an ashtray, moulded into the shape of a heart (the organ, not the icon), into which the smoker literally stubs their cigarette's ash. Another, promoting The Invisible Man, is a dog, walking the streets with a stiffened lead which makes it look like it's being walked by, well, The Invisible Man. Job done.

There's plenty more good work, but there's also a fair amount of ill-judged work here too.

For instance, the yellow skip used to advertise an IKEA store opening, somehow exacerbates IKEA's own image of cheap throwaway furniture. Then there's the team of pyjama-clad individuals 'sleeping' on London's pavements and Underground platforms, apparently raising awareness of British Airways' sleeper service. They just look like they're sleeping rough, and that's surely not the image BA wanted to create.

Some material is clunky, such as a headline by TBWA\Stockholm for loan company SBAB which goes 'If only SBAB made ads we've noticed, we'd have gone to them and saved SEK 470 a month'. What was that? Other pieces don't appear to be saying anything, like a flag planted in a dog pooh by The American Legacy Foundation, which reads 'Cigarettes contain amonia. So does dog poop'. So what?

It's easy to make the assumption that because well-shot work appears in a compendium like this, that it will be automatically brilliant. I wouldn't say don't buy this book, but I would say don't make that assumption.
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Format: Hardcover
Advertising might be dead, it's never been this kicking as in this book. This is not a book from a guy who likes to read his own writing. It has some text, but luckily all brought down to the bare essentials. Some very interesting theories and hands-on tips about the brightest kid in advertising class nowadays; guerilla advertising. It shows loads of examples with 'behind the scenes' comments when available. Interesting book, nicely illustrated.
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Format: Paperback
This book is brilliant for anyone interested in alternative advertising. I was really stuck on a project trying to make a television advert then i discovered this book which is full of images to give plenty of inspiration. At the back of the book there is even a 20 step thinking technique to develop alternative advertising ideas. A really good book worth buying!
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Format: Hardcover Verified Purchase
Big book, really useful. lots of information and images, great to learn and for project work. Cant fault this book.
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Format: Hardcover
Initially there was a mix up with the book sent - I ordered a hardback and received a slightly battered paperback - however, union books were so helpful in correcting the mix-up quickly and at little inconvenience to me. The hardback was lovely and I would definitely buy from union books again.
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