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Advertising is Dead: Long Live Advertising!: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace Hardcover – 18 Sep 2006

4.3 out of 5 stars 5 customer reviews

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Product details

  • Hardcover: 224 pages
  • Publisher: Thames & Hudson; 01 edition (18 Sept. 2006)
  • Language: English
  • ISBN-10: 0500513147
  • ISBN-13: 978-0500513149
  • Product Dimensions: 24.8 x 2.5 x 27.9 cm
  • Average Customer Review: 4.3 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: 1,149,231 in Books (See Top 100 in Books)
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Product description

Review

'Innovative and witty' --The Guardian

'Will captivate anyone who's ever been suckered by an ad' --Time Out London

'A useful reference for anyone studying or working in the current advertising, marketing and communications industry' --200 by 200 ezine

'Invaluable ... can be enjoyed by students of the art or by anyone who wants to catch up with loads of images from cool global campaigns they probably never saw'
--Arena

Synopsis

As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. Here is a book that provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.

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5 December 2006
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