The Advertising Concept Book: Think Now, Design Later Hardcover – 4 Aug 2008
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'Enormously encouraging, practical and entertaining. If this book could stand in front of a class and talk, I'd be out of a job'
-- Tony Cullingham, Course Director, The Watford Creative Advertising Course
-- Creative Review
From the Publisher
An essential guide for students and professionals in advertising, communication, marketing and allied fields. --This text refers to an out of print or unavailable edition of this title.See all Product Description
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Top Customer Reviews
Why this book is brilliant; It is like reading the "creative advertising" book by Mario Pricken but 10 times better because it tells you how to make campaigns and not "one-shot" ads. It deconstructs adverts as recent as Apples "I'm A Mac, I'm a PC" and Fallon's great Skoda work.
It also has loads of useful advice which I could spend all day talking about. (but I won't spoil it)
I cannot recommend this book enough to any young creative team who feels lost after graduating. Agencies will tell you many different things but this book finds the middle ground and will help you find the right path quicker. My only complaint is that this book didn't come out sooner.
Probably the best book since Hey Whipple Squeeze This.
Well done Pete Barry!
It has tons and tons of useful examples of drawn adverts, advice, information, techniques and useful tips throughout which the author refers back to continously (including page numbers) making a new point, or to underline a previous one. This makes the book an incredibley enjoyable and sueful read. It also features brilliant examples of students work which again is a refreshing change for a published book. I wish I had this book when I was at university it would have been so useful to recieve and be able to breakdown information which you will really only learn from your peers in the ad industry.
To sum up the best book I have ever bought in terms of advertising/art direction and a must buy for students, juniours, medium weight and I would even dare I say it senior art directors. I genuinely cannot give this book enough credit in a review, you really will have to buy it yourself to see.
I can guarentee I will have this book by my side for the rest of my career. Hats off to you Mr Pete barry
He was always attentive. Always making notes. He was as alert as a fox on the run.
Peter was incredibly enthusiastic on the processes of lateral strategic thinking.
He would love talking about creativity and rationalising on how the creative mind cracks marketing problems.
It's great to see his thoughts published in this easy to use and highly enjoyable book.
Many of my graduates could write a book on creative advertising but I don't think any of them could produce a book that was so incisive, enlightening and practical.
This is simply the best book any aspiring advertising creative can buy.
Tony Cullingham. Tutor/Leader Watford Creative Ad Course.
Although I perused the printing history, preface and introduction, I found no reference there to this being an undergraduate textbook. However, increasingly as I read through the book I found more and more "teacherly" advice, direction and exercises such that by the final chapter I almost felt as though I were back as a student. There is nothing wrong in producing textbooks but a consistency of style throughout the work considerably enhances readability and assimilation. This work read rather as though the first edition was created as a reference book and a guide for aspirant creative but that this had been mutated for the second edition (which I read) to be more suitable as university course reading and teaching material.
Overall this is an excellent book, well worth a thorough read (and several re-reads): I would rank it as #2 on my creative bookshelf, after Luke Sullivan's imitable "Hey Whipple, Squeeze This". Unless you're really broke, buy both - and read them.
Most Recent Customer Reviews
It's such a good book that I've borrowed it from the library twice, before buying it. Simple rules to follow, great examples, good examplations of creative approaches. Read morePublished 6 months ago by Amazon Customer
Really nice book, lots of example and get the points across clearly.Published 14 months ago by Edward Bennett
A massive amount of knowledge has been poured into this book. If you could absorb it all and practice all the techniques listed in here you'd have an enviable knowledge of the... Read morePublished 15 months ago by david mitchell
An absolutely essential book for any creative or strategist. Great illustrations and contributionsPublished 20 months ago by marcus g fraser