Advanced Web Metrics with Google Analytics Paperback – 30 Mar 2012
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
From the Back Cover
Master Google Analytics with This Complete Guide
Covering the very latest version of Google Analytics (GA), the third edition of this bestseller features more ROI–building tips and techniques than ever. Want to become proficient using all of Google Analytics′ powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing? You′ll find all this and more in this complete practitioner′s guide. Learn how to use GA′s new features, why to use them, and how to apply everything Google Analytics has to offer to improve your website, your brand, and your bottom line.
- Become quickly productive with the new user interface and exciting new tools such as Multi–Channel Funnels
- Discover new capabilities, such as how to track mobile and social media visitors to your site and track embedded video usage
- Learn super workarounds and advanced techniques and tactics you can put to use immediately
- Follow best practices and learn from compelling, real–world examples
- Optimize your search engine marketing, monetize a non–e–commerce site, and track offline marketing as well as online
- Integrate Google Analytics data with third–party systems and applications, including your CRM system
It would be a cliché to say Brian Clifton knows Google Analytics like the back of his hand. But he does. So if there is only one book you can buy on Google Analytics . . . buy this book and you′ll be on your way to being an analysis ninja!"
Avinash Kaushik, author of Web Analytics 2.0 and Digital Marketing Evangelist, Google
A must–read if you′re playing in the big leagues."
Chris Sherman, Executive Editor, Search Engine Land
A great practitioners resource that not only covers the technical details for a best practice setup, but also ties it back to the business objectives."
Sara Andersson, Founder of Search Integration AB and Chairperson, Search Engine Marketing Professional Organization (SEMP), Scandinavia
With a good mix of concepts, examples and how–to′s, the book structure and writing style will please both marketers and technically inclined analysts, and even help reconcile both universes."
Stéphane Hamel, Director of Strategic Services, Cardinal Path
About the Author
Brian Clifton, PhD, is an internationally recognized web analytics expert who specializes in performance optimization using Google Analytics for a variety of high–profile brands. He formerly led the Google Web Analytics team for Europe, the Middle East, and Africa, and he initiated and helped launch the online learning center for the Google Analytics Individual Qualification (GAIQ). Brian regularly speaks at industry trade shows, maintains the popular blog Measuring Success (www.advanced–web–metrics.com/blog/), and wrote the previous two editions of this book, which are used by students and professionals worldwide.
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
A good read but also a good reference to have on the shelf.
The author should have more decency and remove it from Amazon because it is redundant. At the very least the author should change the description and warn buyers that his book is outdated. I wasted the whole month of my life reading more than 600 pages of this book. I would be less disappointed if I did not have to pay the ridiculous price of $25 for a Kindle version of an outdated useless information.
Buyers be aware.
MUST to-do-read book for analytics practitioners: detailed, specific and easy-to use guide
I strongly suggest the reading to everybody - at all the level- interested in GA and in analytics in general
However it must be said that Google Analytics has transformed the sector. That being the case then a GA text is essential and this fits the bill perfectly. The quality seal is the publisher who has the confidence to publish an updated version. So yes, onto the RECOMMENDED READING list for Universities and professional qualifications.
Covers the fundamentals very well but I didn't feel there was anything really that advanced (may be unfair as I'm not really sure what I was expecting - just didn't seem that advanced).
Most Recent Customer Reviews
Must have product for all web developers and marketing teams. Learn so much in a very very easy way.Buy it now.Published on 23 Dec. 2013 by Omi Sido
Use this book for a MSc assignment. Delivers a thorough explanation of all functions available and suggested circumstances to make best use of.Published on 3 April 2013 by david a white
Initial review upon opening, shocking for the price, looks like it was poorly printed on old newspaper. Read morePublished on 22 Feb. 2013 by John
This book is very well written and covers everything required. Perfect book. BUT buy the paper version as it is hard to find exactly the article I require without scanning through... Read morePublished on 21 Dec. 2012 by Mr Ian Guest