Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £25.91
includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Advanced Web Metrics with Google Analytics by [Clifton, Brian]
Kindle App Ad

Advanced Web Metrics with Google Analytics Kindle Edition

4.8 out of 5 stars 8 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"

Length: 530 pages

Kindle Books from 99p
Load up your Kindle library before your next holiday -- browse over 500 Kindle Books on sale from 99p until 31 August, 2016. Shop now

Product Description

From the Back Cover

Become a Google Analytics Expert: The Practitioner′s Complete Guide

Want to implement and apply advanced web analytics techniques without having to be an expert? Google insider and web metrics expert Brian Clifton helps you harness the full power of Google Analytics (GA) with this new edition of his bestselling book. This book shows you analytics that are advanced enough to give you all the crucial decision–making insights, yet simple enough to digest and quickly implement in a clever way.

Whether you′re a novice or veteran, you′ll soon be applying the very latest GA techniques, best practices, and some great hacks. From tracking social media to configuring data filters to interpreting results, start here and quickly improve your skills, your website, your brand, and your profits.

  • Configure a best–practice implementation for a solid web metrics platform

  • Understand features and reports in detail

  • Optimize the performance of your website by learning from real–world examples

  • Integrate AdWords, AdSense, and your internal site search tracking tool

  • Use Google Analytics in conjunction with A/B and multivariate testing

  • Optimize your online and offline marketing campaigns

  • Integrate Google Analytics data with third–party systems and applications, including your CRM system

  • Leverage the new Google Analytics API

This book is a comprehensive roadmap to helping you get the most from your metrics. It′s an indispensable guide to helping you take your online marketing campaigns to the next level." Chris Sherman, Executive Editor, Search Engine Land

If you′re looking for a practical, tactical guide in how to implement and think about web marketing optimization, look no further. Brian Clifton spells it out by industry, by job function, by Key Performance Indicator, and more." Jim Sterne, Founding Director and Chairman of the Web Analytics Association

The must–read for anyone looking to get the most value out of Google Analytics and web analytics." Ashley Friedlein, CEO, Econsultancy

Guarantee your future employment buy, read, and implement all of the techniques of this outstanding book." Bill Hunt, coauthor, Search Engine Marketing Inc.

Special offers from Google Inside, get a Google AdWords gift card worth $25 and find details on how you can save 50% on the Google Analytics Individual Qualification test!

About the Author

Brian Clifton, Ph.D., is an internationally recognized Google Analytics expert who consults on website performance optimization for global clients. As the former head of web analytics for Google Europe, Middle East, and Africa, he defined the strategy for adoption and built a team of pan–European product specialists. Brian speaks at industry conferences, writes regularly on his Measuring Success blog (www.advanced–web–metrics.com/blog), and wrote the first edition of this book.

Product details

  • Format: Kindle Edition
  • File Size: 9708 KB
  • Print Length: 530 pages
  • Page Numbers Source ISBN: 0470562315
  • Publisher: Sybex; 2 edition (20 April 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0040QDMA0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #714,635 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images or tell us about a lower price?

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.8 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See all 8 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
My favourite in-depth analytics book. Admittedly the only other one I've read is the one by Avinash Kaushik, but I find this much more useful simply as it focuses on Google Analytics, rather than talking about other analytics packages.

This book clearly explains the basics, then goes into huge detail about certain aspects. It's very easy to skip the more complex sections if you wish, and the author explains that you won't be missing anything crucial if you do skip it.

One of the most useful sections is that it explains what metrics different types of websites should be looking for, for explain showing what an e-commerce site should be particularly focused on.

Yes there are lots of blog posts around the net explaining analytics, but I'd still recommend reading this for the expertise and advice contained.

The only downside, it is outdated in some places. Within a few weeks from writing this review (Mar-11) a redesign of GA is coming out, so some guides are likely not to work in the future.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition
This is a good in-depth book on Google Analytics, which will take you up to an intermediate/advanced level.

However, 2 things disappointed me -

The book is based around the old GATC, so there is no documentation at all on the asynchronous tagging & gaq_push - just a passing "this is in beta".

Filters are a powerful feature, but are addressed in little more than a section in the "Google hacks" chapter. I'd like to have seen a full chapter devoted to them.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
I haven't had time in my life to read this book form cover-to-cover just yet, but having dipped in and out of it, I am very impressed so far. Although a 'starter' with web analytics, I'm a reasonably competent user of MS Excel and so needed a book which could cope with my potential ability to understand a step or two beyond the basic, but yet which will take me to that point from first principles, which it appears to do. Although I didn't read other books prior to this purchase, I did some pretty intensive searching and this book gave the impression of being able to take me through from basics to the reasonably sophisticated and it hasn't let me down yet.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Working as a Web Analyst, new to google Analytics, (used Sitecatalyst before) I found this book VERY helpful. My aim is to become a certified practioner and this book may be able to let me pass the exam.
The book has alot of theory (in a good way) and contains alot of practical screenshots, tagging instructions and recommendations and other useful hints.

Links to other useful websites and articles are also available. It is very well written and takes you through every possible Google Analytics scenario. I use this book daily and would say that this book is great for a novice as well for an advanced practitioner.

I would say: BUY IT! You won't regret!"
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
click to open popover