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Advanced Google AdWords Paperback – 13 Apr 2012

4.7 out of 5 stars 12 customer reviews

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Product details

  • Paperback: 600 pages
  • Publisher: Sybex; 2nd Edition edition (13 April 2012)
  • Language: English
  • ISBN-10: 1118194500
  • ISBN-13: 978-1118194508
  • Product Dimensions: 18.8 x 3 x 23.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 405,620 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Step–by–Step Instructions
For building, managing, and optimizing your AdWords account.

Never Lose a Customer
Remarketing allows you to reach shoppers who abandoned their carts.

Bid Strategies for Any Budget
Learn profitable techniques that maximize ROI for all your keywords. www.sybex.com/go/adwords

Spice Up Your Boring Text Ads
Add phone numbers, locations, and images to your ads with Ad Extensions. AdvancedAdWordsBook.com

Landing Page Optimization
Design landing pages that result in phone calls and sales. www.sybex.com/go/adwords

Boost Your Quality Score
Learn techniques that will help raise your Quality Score. AdvancedAdWordsBook.com

Keyword Research Techniques
Choose the correct keywords for each stage of the buying funnel. www.sybex.com/go/adwords

Profit–Per–Impression Testing
Learn about the best testing metric that exists to measure your test results. AdvancedAdWordsBook.com

Optimize Your AdWords Account with Advanced Techniques, Tips, and Insights

Increase your AdWords ROI and drive more traffic to your site with this must–have new edition of an industry top–seller. Completely updated, Advanced Google AdWords, Second Edition is packed with in–depth information, expert advice, the latest proven strategies, and top–notch insights for quickly and effectively creating, managing, and refining AdWords campaigns that improve your bottom line.

  • Choose and organize keywords based on user intent and the buying funnel
  • Control exactly when, where, and how your ads are displayed
  • Write ads that connect with searchers to increase traffic and sales
  • Learn the secrets that make the display network perform to your goals
  • Master the testing of ads and landing pages to increase conversion rates
  • Leverage powerful remarketing techniques to convert site visitors whoabandoned their carts
  • Delve into bidding strategies, including enhanced bidding, and find all the ways to make every keyword profitable
  • Extract actionable information from the revamped AdWord Reports and get automated hints from Google on new opportunities
  • Develop a schedule–friendly action plan to continuously optimize and expand your AdWords account

Google AdWords levels the playing field for small businesses and international enterprises alike. Regardless of your AdWords budget or company size, the strategies covered inside this book will help your advertising become more profitable.

Praise for Advanced Google AdWords

"Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability."
Chris Sherman, Executive Editor, Search Engine Land

"Brad′s book is a powerful combination of deep insight and simple prescriptionsthat will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales."
Howie Jacobson, Ph.D., author of Google AdWords For Dummies

"Brad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money. This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results."
Craig Danuloff, Founder, ClickEquations

About the Author

AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google′s advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog (CertifiedKnowledge.org) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, Afri–Tech, and many others.


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Format: Paperback Verified Purchase
Not too sure why it's called advanced as I think anyone starting out with adwords would find this book very good with comprehensive cover and easy to understand, well written explanations of how to set up adwords from beginning to end starting with keywords right through to testing the ads.

Unfortunately it didn't answer my problem, as I was hoping this second edition would cover PLAs (product listing ads) used for paid-for Google shopping already in operation in the US and soon to be implemented in UK (I think this is the case - but am struggling to find out how any of this is going to work which is why I bought this book!)
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Format: Paperback Verified Purchase
Great book, lots of detail in here. lots of step by steps. Book would have got 5 stars from me but its abit heavy reading for my liking. I prefer to have chapters which i can read stage by stage so i can put the book down every once in a while. Even though this book is compact it could be too compact and would take a while to get your head around as its a reading and doing book. Other than that its a good read with lots of references for you to return back to when your stuck later on.
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By Kev Partner VINE VOICE on 13 Jan. 2014
Format: Kindle Edition Verified Purchase
I nearly bought the Perry Marshall book but have an earlier edition and was looking for something new: Brad Geddes's book is exactly what I was looking for. I've been running Adwords campaigns since 2005 but needed a refresher to help me reorganise a large account that had got out of hand during the busy pre-Xmas period. This book refreshed by knowledge of the basics and introduced me to many of the aspects that have changed in the meantime. It also offers a step by step process, in the final chapter, to implementing a well organised AdWords campaign.At present, I'm working on my text ads but will move on to the display ads once they're working well - I can't comment on those aspects of the book therefore at present.

My only criticism is that it could do with an update to cover the latest features and the big revamp of the user interface Google has undertaken in the past year or so. Otherwise, superb.
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Format: Paperback Verified Purchase
I work for a large UK SEM agency and like to grab occasional books like these for the staff. So that, during screen-rest time, I can still give our account managers some Adwords related reading (mwa ha ha)
I cannot comment if it's any good for the novice (our guys are pro Adwords from the get-go), but as a reference for ad inspirations and tweaks its great. The account managers have definitely used this to help save the client money on accounts, even the managers that are too proud to own up to reading books like this.

Like all books though, be prepared to get the updates as Adwords keeps evolving.
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Format: Kindle Edition Verified Purchase
As a professional who works in online marketing I was looking for a book to take my understanding of google Adwords to the next level. This book did that and more.

Only slight warning is that Google have recently changed some of their tools and setup which means some of this content is out of date.
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This book is hardcore. All the other books just skim the surface, this one is the definitive guide. You don't need any other.
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