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Ads to Icons: How Advertising Succeeds In A Multimedia Age: Volume 2 Paperback – 3 Aug 2009


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Product details

  • Paperback: 368 pages
  • Publisher: Kogan Page; 2 edition (3 Aug. 2009)
  • Language: English
  • ISBN-10: 0749456477
  • ISBN-13: 978-0749456474
  • Product Dimensions: 17.1 x 2.5 x 24.1 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,101,414 in Books (See Top 100 in Books)
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Product description

Review

"A book that will find it's place on the bookshelves across all agency departments." --Advertising Lab

"Ads to Icons describes a journey every marketing communications person has to take now kicking and screaming sometimes. So how clever and timely of Dr Springer to map it so well for us." --Peter York, The Independent

"This is a marvellous handbook for dealing with the rapidly changing and expanding world of advertising. Highly recommended." --Choice

Book Description

New material on how search engines and digital enablers have been reshaped as an advertising and marketing tool

Examines current and future trends in advertising

50 international case studies showcase new and iconic advertising campaigns, including Nike, Emirates airlines, IKEA and YouTube, with lessons learnt summaries

Shows just what can be done, and how to do it - John Bartle, co-founder, Bartle Bogle Hegarty

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Amazon.com: 5.0 out of 5 stars 3 reviews
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5.0 out of 5 stars50 advertising projects from around the world are considered in case studies
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5.0 out of 5 starsPerfect for updating what is happening at the current marketing communication industry
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