- Also check our best rated Biography reviews
Admiral: Kit Man Paperback – Illustrated, 28 May 2014
|New from||Used from|
|Paperback, Illustrated, 28 May 2014||
Customers who viewed this item also viewed
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
About the Author
Bert Patrick started life in journalism and after military service during the Suez Campaign, where he was an Army Public Relations Military Observer, he set up a freelance news agency in Leicester. Having a hankering to carve a career in marketing he joined an old established underwear manufacturing company and later turned production over to sportswear. This was the beginning of a multi billion pound global industry of replica kits.
Customers also shopped for
There was a problem filtering reviews right now. Please try again later.
The Admiral Sportswear brand is etched into the childhood memories of many many football loving men of a certain age, those who experienced school through the second half of the 1970's into the early '80's. A brand that brings a nostalgic warm glow to these forty somethings and for a lot of us, a story that needed to be told. You only get one chance with book telling this type of story, so it needed to be told well and this is where this book falls short.
The many factorial errors aside, it just doesn't go deep enough. Remember this is the company that is credited with starting the replica football shirt boom, a cultural change and Admiral were at the very forefront of this rapidly expanding market. This was backed up by its unique and memorable shirt designs, Coventry City's infamous brown away kit, England's ever popular 1982 World Cup shirts, Tottenham's braces and Wales tramlines plus many others, but by the end it is the scratching of the surface of the story that left me sadly frustrated.
I am still reading it and would highly recommend it.
What I was really craving was some more detailed information about the way that Admiral went about their business - perhaps facts and figures on how much they paid clubs and what sort of profit margins they made on kits. It would also have been fascinating to get an insight into the design process, maybe to see examples of how the design evolved and the designs that never made up. In fact, Bert Patrick tantalises us with a story of a Liverpool kit that was designed but never adopted. And what was the story behind the yellow England shirt?
The story only covers the time up until Admiral's first financial crisis in the early 80s. It has had many incarnations since then that are not covered, reasonably so since the author was no longer involved.
If you accept the book for what it is, a series of rambling anecdotes from someone deeply involved in the first real large scale commercialisation of football rather than an historic document then you will not be disappointed.
One point to note though is that I would have loved to have heard about the reasons behind the iconic designs. Overall though would strongly recommend this book to all lovers if football shirt history.