• RRP: £19.99
  • You Save: £0.29 (1%)
FREE Delivery in the UK.
Only 2 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.

Dispatch to:
To see addresses, please
Please enter a valid UK postcode.
+ £2.80 UK delivery
Used: Like New | Details
Sold by Wordery
Condition: Used: Like New
Comment: Receive this fine as new book in 8-11 working days. Shipped from our UK supplier, via Royal Mail. We do not ship to Denmark.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company Hardcover – 1 Oct 2015

5.0 out of 5 stars 1 customer review

See all 6 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
"Please retry"
£14.78 £14.94
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£19.70 FREE Delivery in the UK. Only 2 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Special offers and product promotions

Frequently bought together

  • Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company
  • +
  • How Brands Grow: What Marketers Don't Know
Total price: £39.34
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

Product details

  • Hardcover: 240 pages
  • Publisher: Palgrave Macmillan; 1st ed. 2015 edition (1 Oct. 2015)
  • Language: English
  • ISBN-10: 1137462922
  • ISBN-13: 978-1137462923
  • Product Dimensions: 15.8 x 2.3 x 24 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 371,021 in Books (See Top 100 in Books)
  • If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description


“In Adaptive Marketing, Johnston (Mindshare) focuses on how to ‘leverage real-time data’ to give businesses a competitive edge. … Industry expert Johnston's digital savvy comes through with numerous tips for adapting to this new era of real-time data marketing. Summing Up: Recommended. Upper-division and graduate marketing students; researchers, faculty, and practitioners.” (P. G. Kishel, Choice, Vol. 53 (9), May, 2016)

'Norm Johnston has presciently written the marketing playbook of the next decade. He guides marketers to make their brands more relevant and personal than ever before with the rich data of our increasingly connected world.' David Kenny, Chairman & CEO, The Weather Company

'This is a wonderfully practical book: an authoritative account of a future that's still racing up on us. Some companies have already used almost-instant data to great commercial effect: Norm Johnston seems to know them all. Other companies have got it badly wrong; and Johnston shows us why. Those who read this book with the care it deserves will be a great deal more likely to form part of the first category than the second.' Sir Martin Sorrell, CEO, WPP

'Norm has gotten it right. At the heart of Adaptive Marketing are mobile devices that both generate more data/insight than marketers have ever possessed, but also supports the modern marketer to get so much closer to their consumers and consumers' needs in real time. It's a brave new world and explained so clearly here. Greg Stuart, Global CEO, Mobile Marketing Association, Co-author, What Sticks

About the Author

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong

Customer reviews

5.0 out of 5 stars
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers
See all 1 customer reviews

Top customer reviews

on 5 November 2015
Format: Hardcover|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 3 reviews
One person found this helpful.
5.0 out of 5 starsAdaptive Marketing is a Game Changer
on 10 January 2016 - Published on Amazon.com
Format: Hardcover|Verified Purchase
5.0 out of 5 starsA must for every marketer!
on 29 November 2015 - Published on Amazon.com
Format: Hardcover
5.0 out of 5 starsA must for MBA students and Experienced Marketers
on 10 January 2016 - Published on Amazon.com
Format: Hardcover