AdWords For Dummies Paperback – 21 Sep 2007
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From the Back Cover
Discover which keywords attract customers and make money Use your $25 Google AdWords credit to start boosting your bottom line today! What′s the good word? It′s AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit. Activate and manage an AdWords account Determine your market′s profitability Write and test your ads Measure ad results Choose the perfect keywords Keep your customers happy
About the Author
Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.
Top customer reviews
There are links to other sources of useful information and tools included, which helps to make sure you'll have the most up-to-date information to hand.
The edition I bought even came with a voucher for Google Adwords although you have to set up a new account to use it.
Great book & even comes with a companion site for even more knowledge.
If you are new to adwords, get this.
AdWords is always changing and already the 2009 version is missing one-year's worth of AdWords changes - notably the 'broad match modifier'.
Check the reviews out for the newer version here:
Google AdWords For Dummies (For Dummies (Computers))
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