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New Activism and the Corporate Response Hardcover – 1 Dec 2003

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 338 pages
  • Publisher: AIAA; 2003 ed. edition (1 Dec. 2003)
  • Language: English
  • ISBN-10: 1403903115
  • ISBN-13: 978-1403903112
  • Product Dimensions: 15.2 x 2.1 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,522,196 in Books (See Top 100 in Books)
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Product description


'A thought provoking book that gives useful insights about the so-called
new activism. Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way! Meanwhile, the activists themselves will be stimulated into thinking about what they are for, as well as against, to whom they are accountable for their passions and actions, what they intend to put in place of the institutions that they oppose, and how they think the change should be achieved.' - Neil Kinnock, Vice-President of the European Commission and former leader of the Labour Party

Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way! can't help wondering if this wouldn't make a useful Christmas present for your local county councillor.' - Accountancy Ireland

'a book every aspiring business leader should read.' - MIS Asia, Asia's leading IT management magazine


This work looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.

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4 November 2003
Format: Hardcover
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