From Acorns... How to Build Your Brilliant Business From Scratch Paperback – 22 Dec 2003
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"This book is great - I wish it had been around when I started in business from my van."
Tom Hunter, who sold his Sports Division business for £290 million
It is more about wisdom than information although all the relevant technical stuff is in there. It is written in a style that is bit like discussing the secrets with the author himself and it contains some relevant and often very amusing anecdotes/examples to support his advice.
If you pick up this book and only read the first few pages you will have already increased your knowledge of what it takes to be the next Richard Branson.
I have based my short review on reading the preproduction drafts and on my lifelong friendship with the author. Having witnessed at first hand his triumphs and failures I have to say one of his major triumphs is condensing his experiences so successfully into this book. Basically it shows how simple it is people are scared by the complexity. This guide gives you what is essential. It is pithy and concise.
If you are thinking about going it alone it REALLY will make things easier for you and at this price you can't really go wrong!
"If youre wondering whether to take the plunge, this is a great place to start. There are other books that cover the same ground, but few that do so in such an entertaining and inspiring way."
Sunday Times 8th Feb 2004
What a great book!
Business Adviser Magazine
stuffed with nuggets of practical, useful advice and entertaining but, at the same time, educational anecdotes.
Scottish Business Insider (circ 20,019)
"The best book - simple to understand and written by someone who's been there, done it, and got the T-shirt." - Esquire, October 2006
About the Author
Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company called Let me hold your Balls for you. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was recently appointed by Prince Charles as an ambassador for his youth business trust. Caspian currently runs a publishing agency producing magazines on small business for the likes of Scottish Enterprise, Clydesdale Bank, Bank of Scotland. He has written very popular small business columns for papers such as the Herald and Business am.
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Top Customer Reviews
Although this book is really targeting new businesses and my business is already set up, there is plenty in there to make me decide I needed a change of outlook. (If I was starting from scratch I would be using this book as my Bible). I have already put into place a number of Woods' suggestions and it already seems to be paying off. The most amazing thing that I gained from this book is the fact that, by taking on board just a few of these suggestions, I am enjoying my work more now than I can ever remember.
Ros Jay's is about how she and her partner Richard Craze started their amazing publishing businss - White Ladder Press. But I digress from Caspian's wonderful book. This is the book I dip into, use as a referecne guide and general practical support mother ship. Good book, good writer. Like it, love it.
It's tempting to say that 'From Acorns' does just what it says on the book because, cliché aside, it really does show how anyone can build a business from scratch. Admittedly, creating the 'brilliant' business of the title will probably depend on the determination of the enfant entrepreneur, but the chance of success will certainly be improved by taking note of the points noted in the book.
Woods has a very relaxed writing style and successfully gets across his enthusiasm for entrepreneurial activities. You too will believe that setting up a business can be fun. The book is peppered with encouraging anecdotes showing how successful companies have developed from small beginnings, and often in not very straightforward directions - guess from which 'acorn' the mighty oak of Shell Oil developed.
The 'Top Ten Tips' at the start of the book are a taster for what's to come. The tips range from "cash is king - hire a dragon", to advice on getting a mentor. For instance, "starting in business can be like climbing a mountain in flip-flops with only a road map to guide you. Why not get the advice of someone who has been there before?" The tips neatly summarise the advice given throughout the book's 160 pages.
The first half of 'From Acorns' looks at how to start a business. From the initial consideration of whether or not you have what it takes to be an entrepreneur, the book examines how you might come up with a successful business idea, raise the finance, and cope with the legal aspects of setting up your enterprise.Read more ›
I have read dozens of entreprenurial inspired books and guides and can safely say that most are only ideas or too heavily based in technical versions of sales/marketing/finance (think formula for this, ratio for that). Caspian Woods just says it the way it is. If you are new to business or have failed in past business or just want a brush up or get different perspective on day to day running of the empire then this is the one to buy.
And if you do start up... I hope you make your millions...
Most Recent Customer Reviews
This is the kind of book that puts all the wisdom that's in the back of your mind there in writing for you. Read morePublished on 2 Sept. 2009 by A. Zachopoulos
this is a great book full of relly usefull stories and anecdotes however slightly lacking in a how to do sense but still a great read.Published on 12 April 2009 by Mr. Mj Gauntlett
Was a gd book, defiently reccomend it, very easy to understand and easy to read. only give it a 3 because there are better books out there on this subject and i think he could... Read morePublished on 15 Mar. 2008 by bookreader
This is the perfect business book for the budding entrepreneur. I love it - it was a cracking read, full of inspirational anecdotes and snippets of business wisdom. Read morePublished on 28 Feb. 2008 by K. H. Orlebar
This is also the first time I've felt compelled to write a review. I have already recommended it to lots of new businesses. Read morePublished on 3 Aug. 2006 by Simmie
A fantastic book - funny, inspirational, thought-provoking and practical. A must-have book for any budding entrepreneur. Read morePublished on 7 Dec. 2005 by u:p
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