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The Accidental Instructional Designer: Learning Design for the Digital Age Paperback – 30 May 2014
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About the Author
Cammy Bean is the VP of Learning Design for Kineo http://www.kineo.com/, a global organization specializing in elearning solutions. Cammy Bean has worked as an eLearning instructional designer since the mid-90's (way back in the olden days, before we even called it e-learning!) In addition to the occasional novel, she likes to read books on instructional design and learning theory.
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Most helpful customer reviews on Amazon.com
I couldn't put this book down once I started reading it. I too started out as an accidental instructional designer without the “requisite” degree and Cammy reminded me that I am not alone in that experience. Every chapter contains relevant knowledge that excites your brain (and heart) with material you can use to design your next course. From AIDA (not the opera) to seductive e-learning, you will walk away with actionable items that you can/will/want to incorporate in your next design project. After just the first reading, I am eager to join the “collective discovery” that is instructional design, accidentally and intentionally.
Thank you Cammy.
Now I rant: it ticks me off to pay $32.95 for a book that is so sloppily edited. The quote I put in above has a couple of problems we could argue about all night, so I'll stick to the egregious ones: "Real-word check-ins" instead of "real-world"? "You're on a path to intentional designer" instead of "being an intentional designer" or "intentional designerhood" or whatever the heck she meant?
And it's not just the cost of the book that makes me demand an actual editor rather than just spellcheck -- it's the content of the book itself. Ms. Bean explains how you can, and should, "build your brand" for e-learning, that the look of your product matters, that the way you market it matters, that details matter, and that distracting things should be ruthlessly cut from your product. Then I get a book whose brand is apparently "We deliver ... something nobody's bothered to read!" I get a book that cannot market itself to anyone who knows spelling, punctuation, and grammar conventions. I get a book where details don't matter. I get a book full of distracting typos and mistakes and STOP JUST STOP GO BACK AND READ THE PROOFS FOR HEAVEN'S SAKE.
Cammy Bean comes across as intelligent and good-humoured and I think I'd love to work with her. So I feel really bad getting so mad because of a tiny percentage of typos. Perhaps my growing resentment is a testament to how well she presents herself in writing. The technical stuff really shouldn't be getting in the way of my reading her engaging, informative book, but it does, and I want it to STOP JUST STOP.
Don't get me wrong -- there is a lot to love about this book, way more than there is to hate. (The lists of theorists and theories on page 177 is golden.) But the things that bother me just bother the heck out of me. Obviously.
As an young professional, I wanted a place to begin my instructional designer journey. This is the place to begin. Carolyn provides several other leads to help further my reading.
Overall: She's funny, relatable, and honest. All around great start to a long journey - good writing, structure, and makes you want to tell your co-workers.