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Above the Fold: Understanding the Principles of Successful Web Site Design Paperback – 15 Apr 2011

4.0 out of 5 stars 4 customer reviews

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Product details

  • Paperback: 272 pages
  • Publisher: How Design Books (15 April 2011)
  • Language: English
  • ISBN-10: 144030842X
  • ISBN-13: 978-1440308420
  • Product Dimensions: 19 x 2 x 22.2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 73,332 in Books (See Top 100 in Books)

Product Description

About the Author

Brian D. Miller is an award-winning designer and lecturer who specializes in branding and Web design and development. His experience ranges from being the in-house creative director of Gartner Inc.―a $1 billion consulting firm―to principal design director of the Brian Miller Design Group. His clients include GE, NBC Universal, Delta Airlines, Wyeth Pharmaceuticals, BMW, A&E Television, and Unilever. Brian's work has been featured in the pages of Print Magazine and numerous awards annuals including the New York Festivals. His design work has also been honored by the Effi Awards, MIXX Awards (Gold), Stevies (Best Rich Media Online Ad Campaign), Connecticut Art DIrectors Club, Connecticut Advertisers Club, London International Awards and the ACE Awards.


Customer Reviews

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Top Customer Reviews

Format: Paperback Verified Purchase
Absolutely fantastic book, contains the very basics of design theory for print and web and goes right up to usability and business values such as search engine optimisation, marketing, conversion and analysis of visitors.

Wether you're just starting to get into web design, or have been in it since the early days, there will be something to learn from this book and the information is delivered in a beautiful manner.

If you do not know how to code websites using HTML and CSS, I highly recommend getting "HTML & CSS - Design and build websites" by Jon Duckett (ISBN: 978-1-118-00818-8) to accompany this book. Those two go hand in hand in teaching you how to create stunning websites and put across the information very clearly and elegantly.
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Format: Paperback
I found this book in a store on the high street and then ordered it from Amazon as it was half the price!

I have worked in website production for 13 years and still found this book very useful. It covers a lot of the basics but also serves to highlight many practices that have become normal practice these days. As we all know, the internet changes really fast but this book gives a great snapshot of what is happening now and how to make your sites the best possible.

The book is well written and has great illustrations which makes it a really easy read.
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Format: Paperback Verified Purchase
Well it is a book about design, so it should look good and be useable, but not all books on design are!

This is a well designed book. It looks great, it's well structured and makes sense. It shows plenty of examples of what works, and can be a rich source of ideas on the look and feel of things, as well as on the thinking processes that underpin the visual, i.e. helping the user to find what they want as quickly and easily as possible, so they don't leave your sites confused and/or dissapointed.

An excellent book, well put together.
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Format: Kindle Edition Verified Purchase
Out of date - a nostalgic trip down the memory lane of the internet. AH the heady days of windows xp and firefox. Sadly, once the rose tinted visions of the past have, er, past we are left with a book 4 years and hence a lifetime in the internet world OUT OF DATE. Stop banging on about fire Fox (who?) and write a new version covering mobile internet. Would ask for my money back but can't spend SHILLINGS!
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